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Advances in Advertising Research IX

- Power to Consumers

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This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658248666
  • Indbinding:
  • Paperback
  • Sideantal:
  • 353
  • Udgivet:
  • 25. december 2018
  • Udgave:
  • 12018
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 481 g.
  • BLACK FRIDAY
    : :
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Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Advances in Advertising Research IX

This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).

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