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Advances in Advertising Research VIII

- Challenges in an Age of Dis-Engagement

indgår i European Advertising Academy serien

Advances in Advertising Research VIII
Bag om Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658215200
  • Indbinding:
  • Paperback
  • Sideantal:
  • 293
  • Udgivet:
  • 12. maj 2018
  • Udgave:
  • 12017
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 3999 g.
  • BLACK FRIDAY
    : :
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Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Advances in Advertising Research VIII

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016.

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