Udvidet returret til d. 31. januar 2025

Advertising Account Planning

- Planning and Managing an IMC Campaign

Bag om Advertising Account Planning

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780765640369
  • Indbinding:
  • Paperback
  • Sideantal:
  • 262
  • Udgivet:
  • 15. september 2014
  • Udgave:
  • 3
  • Størrelse:
  • 228x154x19 mm.
  • Vægt:
  • 394 g.
  • BLACK WEEK
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 11. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Advertising Account Planning

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Brugerbedømmelser af Advertising Account Planning



Find lignende bøger
Bogen Advertising Account Planning findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.