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Advertising and Chinese Society

- Impacts and Issues

Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788763002271
  • Indbinding:
  • Paperback
  • Sideantal:
  • 315
  • Udgivet:
  • 1. juli 2009
  • Størrelse:
  • 230x156x20 mm.
  • Vægt:
  • 540 g.
  • Ukendt - mangler pt.
  • 401,95 kr.
  • 456,88 kr.
  • 54,92 kr. (12%)
  • 29,95 kr.
Eller spar samlet 23% som medlem
  • 351,95 kr.
  • 104,92 kr. (23%)
  • 29,95 kr.
  • Forudsætter medlemskab (ingen binding)
    1. uge gratis, herefter 79 kr./md. og kan opsiges når du vil.
Bag om Advertising and Chinese Society
Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society.
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