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Authenticity

- What Consumers Really Want

Bag om Authenticity

How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781591391456
  • Indbinding:
  • Hardback
  • Sideantal:
  • 320
  • Udgivet:
  • 18. Oktober 2007
  • Størrelse:
  • 163x239x31 mm.
  • Vægt:
  • 654 g.
Leveringstid: 2-4 uger
Forventet levering: 18. April 2024

Beskrivelse af Authenticity

How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service, environment, communication, or person. It provides some practical business advice and talking points for managers and marketers.

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