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Behavior Space

- Play, Pleasure and Discovery as a Model for Business Value

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781409446842
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 5. December 2012
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 680 g.
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Leveringstid: 2-4 uger
Forventet levering: 22. Oktober 2024

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behaviour space. Innovation is the creation of a new behavior space. The product or service is simply the catalyst that enables a new behaviour space to emerge.

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