Bøger i Management for Professionals serien

Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy.

Managing Business Integrity

This book provides a comprehensive and easy-to-understand overview of the most important leadership approaches in theory and practice. It examines the idea that leadership is the art of creating a world that others would love to join.

Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

This book helps companies with complex and discrete production systems to tailor a production control strategy to their needs, showing them how to create hyrid strategies. A real-life case study demonstrates the applicability of the presented framework.

The Enterprise Architecture Management (EAM) discipline deals with the alignment of business and information systems architectures.

This book explores Advanced Planning Systems (APS), and bridges the gap between theory, software implementation and adaptation to the unifying framework of a specific business case. Includes downloadable interactive learning units for each module of SAPs APS.

Redefining and extending business analysis, this pragmatic book marries the concept of 'Concept Mapping' with a 'Design Thinking' approach to business analysis, and shows how to take 'Business Concept Maps' further as information models for new IT paradigms.

It is directed at Managing Directors of software companies, Software Project Managers, Product Managers and Designers, Software Developers as well as academics and students in the area of Software and Information Systems Engineering, Human Computer Interaction (HCI), and Innovation Management.

What is balanced growth? Why should a balanced growth path be a desirable strategy to pursue for policymakers, managers, employees, and other societal stakeholders? Empirical evidence suggests that the actual worldwide economic growth is not balanced at all.

This book provides a comprehensive roadmap to eight fundamental principles of successful implementation of strategic outsourcing programmes, offering down-to-earth guidance on decision-making and programme management, enhanced with detailed illustrations.

This book offers strategy for estimating the value of intellectual property in multinational companies, backed by research showing how corporations measure the worth of their intangible assets. Includes recommendations for a balanced corporate tax structure.

As today's highly interconnected business processes lead to an increasing complexity of software, this volume explores the dilemma from the perspective of CIOs/CTOs, software architects and auditors, showing how their divergent interests can be reconciled.

Purportedly expressing the so-called 'new humanism' in organisational and institutional development, this volume uses a series of imaginary dialogues to explore the conflict between rampant capitalism and the pressing need for some ethical input into business.

Based on both theory and extensive empirical research, this book is compares culture and management styles in India, Japan, China and Western countries, and proposes a synthesis of West-dominated management technology with Eastern intuition and values.

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process.

Project Management Handbook

It is directed at Managing Directors of software companies, Software Project Managers, Product Managers and Designers, Software Developers as well as academics and students in the area of Software and Information Systems Engineering, Human Computer Interaction (HCI), and Innovation Management.

This book takes the reader on a tour of the eight stages of HR development, introduces the critical factors, and highlights many practical recommendations for strategic HR development practice in business. Includes case studies and checklists.

The transformation of the IT industry towards the model of an IT factory is the core theme of this book, which takes the latest findings from applied research, consulting and IT business practices and combines them into a consistent and innovative approach to IT services.

How an organization manages its information is arguably the most important skill in today's dynamic and hyper-competitive environment. (2) enterprise content management (company-wide management of unstructured information, including document management, digital asset management, records management, and web content management);

This book offers a new framework-based approach to process reengineering, linked to organization life cycle, process life cycle and process management. Describes fundamental concepts behind business process reengineering and examines them through case studies.

This book analyses aspects of CRM systems from both organizational and technological perspectives. The emphasis is on development of effective CRM (and CRM 2.0) initiatives using case studies of successful CRM systems implementations in the financial industry.

This book presents numerous practical details, examples and case studies for a pragmatic use and combination of strategy methods. It offers a practical description of the complete process that will help readers to establish a realisable strategy.

As governments try to cope with fiscal pressures, legalized casinos offer a possible, albeit controversial, source of additional tax revenue. This book offers a comprehensive examination of the social and economic costs and benefits of legalized gambling.

This book to offers a practical strategy for bringing together open innovation networks, intellectual property, technology transfer and the rapid compression of development time lines in a clear, usable manner. Shows how to embrace crowdsourcing discoveries.

This book will help businesses identify, understand and overcome the barriers to and in their own brands. It features case studies from well known brands, in a range of categories, as well as useful checklists for daily business.

This book offers practitioner focused advice on how to integrate corporate, strategic and operational governance. It features illustrative case studies from a range of leading organizations and key take away tips at the end of each chapter.

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.

This book offers senior-level managers methods for decoding complex organizational systems and behavior. Each chapter takes a high-level view of an aspect of organizational psychology, focusing on elements that shape companies and drive operational efficiency.