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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349299997
  • Indbinding:
  • Paperback
  • Sideantal:
  • 187
  • Udgivet:
  • 27. februar 2009
  • Udgave:
  • 2009
  • Størrelse:
  • 156x11x234 mm.
  • Vægt:
  • 286 g.
  • BLACK FRIDAY
    : :
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Brand Avatar

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

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