- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buyaf Martin Lindstrom
In Brandwashed, Martin Lindstrom gives readers a shocking - and unprecedented - behind-the-scenes look at the tricks, strategies and manipulations that businesses, advertisers and retailers across the world use to engineer human desire and compel consumers to open their wallets.
- Kogan Page Ltd
- 1. Januar 2012