Buyology af Martin Lindstrom Bog, Paperback

Buyology

- How Everything We Believe About Why We Buy is Wrong

af
(Udvid)

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.


  • Sprog:
  • Engelsk
  • ISBN:
  • 9781847940131
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 1. April 2009

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