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Cannes Lions Jury Presents: The Art of Branded Entertainment

Bag om Cannes Lions Jury Presents: The Art of Branded Entertainment

A collection of essays from prominent analysts of advertising, marketing, communications and the media taking stock of how advertising can reach people given the decline in conventional television watching.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780720620580
  • Indbinding:
  • Paperback
  • Sideantal:
  • 320
  • Udgivet:
  • 4. Oktober 2018
  • Størrelse:
  • 137x216x25 mm.
  • Vægt:
  • 368 g.
Leveringstid: 2-3 uger
Forventet levering: 13. April 2024

Beskrivelse af Cannes Lions Jury Presents: The Art of Branded Entertainment

A collection of essays from prominent analysts of advertising, marketing, communications and the media taking stock of how advertising can reach people given the decline in conventional television watching.

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