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Consumer Behavior and Advertising Involvement

- Selected Works of Herbert E. Krugman

Bag om Consumer Behavior and Advertising Involvement

Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805857887
  • Indbinding:
  • Hardback
  • Sideantal:
  • 354
  • Udgivet:
  • 28. maj 2008
  • Størrelse:
  • 151x237x24 mm.
  • Vægt:
  • 626 g.
  • BLACK FRIDAY
    : :
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Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

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Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.

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