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With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017.Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.
Med Courtneys krig fortsætter Wilbur Smith den hæsblæsende og dramatiske historie om familien Courtney. Denne gang i en episk fortælling om mod, forræderi og udødelig kærlighed.Gerhard von Meerback kæmper, trods sin modstand mod nazisterne, for sit fædreland og håber på en dag at have mulighed for at hjælpe med at befri Tyskland fra Hitler og hans brutale regime. Men da hans enhed kastes ind i Anden Verdenskrigs blodigste slag, ved han, at hans chance for at overleve bliver mindre dag for dag. I mellemtiden er Saffron Courtney blevet rekrutteret til Churchills britiske spionnetværk. Hun sendes til det besatte Belgien på en farlig mission, men det står snart klart for hende, at hun bliver jaget af en af Tysklands mest ubarmhjertige spioner.Konfronteret med en større ondskab, end de nogensinde kunne forestille sig, må de to elskende tage det sværeste valg af alle: Skal de ofre sig for krigen eller gøre, hvad de kan, for at overleve og håbe, at de en dag vil blive genforenet?
Tænk, hvis hele dit liv byggede på en løgn. Ed og Lily er nygifte, de bor i en lejlighed i London og har lige taget hul på deres liv sammen. Men snart bryder de begge deres løfte om altid at fortælle hinanden sandheden. Lily er nyuddannet advokat og tiltrækkes voldsomt af sin første klient, Joe Thomas, en karismatisk mand tiltalt for at have myrdet en ung kvinde. Ed kæmper for at slå igennem som billedkunstner, og han gemmer på mørke hemmeligheder om sin familie, og om det forhold han har haft til en anden kvinde. Den uafvendelige kædereaktion af begivenheder tager sin begyndelse, da Ed beslutter sig for at male et portræt af naboens datter, Carla. Min mands hustru er en parforholdsthriller om hemmeligheder, der løber løbsk og løgne, der får frit spil
The European Fall is an anthology that charts the mental consequences of the economic and political crisis that Europe is going through. It consists of 28 essays - one from each EU-country, written by leading intellectuals of the continent.Agnes Heller (Hungary), Gazmend Kapplani (Greece), Marlene Streeruwitz (Austria), Jose-Ignacio Torresblanca (Spain), Varia Vike-Freiberga (Latvia), Tariq Ali (GB), Slavenka Draculic (Kroatia), Stefano Benni (Italy), Martin Simecka (Slovakia), Olga Tocarczuk (Poland), Marju Lauristin (Estonia), Landsbergis (Lithuania), Janne Teller (Denmark), Tuomas Nevanlinna (Finland), Nina Bjørk (Sweeden), Stojan Pelko (Slovenia), Ivan Krastev (Bulgaria), Geert van Istendael (Belgium), Christine Ockrant (France), Claude Frisoni (Luxembourg), Colm Tobin (Ireland), Andreas Theophanous (Cypres), Vanni Xuereb (Malta), Claes Vreese (Holland), Ioana Pavulescu (Rumania), Radka Danimarkova (Czech Republic), Almeida Faria (Portugal)
Regardless of whether we want to deal with the Chinese, integrate staff from India or work with various different regions in the same country, cultural habits are there to trip us up. Conventional thinking and lack of cultural intelligence constantly wreck masses of opportunities. And if you are one of those expats here in the Kingdom of Denmark, then you have bigger challenges than most.According to studies around a third of highly skilled people who move to Denmark get negatively surprised by the cultural differences. Butthat’s not very surprising. In the social sciences it’s nothing new that Denmark and the rest of Scandinavia are significantly culturally differentfrom a lot of other places in the world.You can’t find a country with more trust, less religiousness, a greater emphasis on equality but also a significant tendency to social reclusivenessand much more. But why are they so different and how do you crack the code of Danish society?Dennis Nørmark has written an easy-to-read and practical book. With specific examples, funny anecdotes and thorough research, he givesus a solid tool for collaboration and co-existence. First and foremost about encounters with Danes, but he also gives examples from the whole world in this easy-to-read handbook about how we can take control of our most primitive instincts and turn cultural problems into opportunities.The book is also available in Danish.
MedTech Marketing is for anyone who wants to make a difference within the MedTech industry(MedTech is short for medical devices and medical technologies).“What does it take to be successful in the MedTech industry?” Seeking to answer this question, the book presents a business model, theory, concrete action plans, real-life case stories, best-in-class examples, alongside viewpoints from industry experts.MedTech Marketing is a new discipline, but a highly necessary one. Time to market, sales curves and staying ahead of the competition are all becoming more challenging and complex, due to: increased regulatory demands and changing payer structures pressure on healthcare expenditures and reimbursement the need for highly specialised competencies and value-based evidence the need for optimal digital and analogue considerations in the marketing mix universal and intense competition.All of these are costly elements that require strict focus and careful prioritisation.If you are looking for a clear, straightforward, cost-efficient and structured process, this book offers a new MedTech model that addresses the industry’s challenges by guiding you all the way from idea generation to market success.“The unique feature of this book is the complete presentation of how MedTech products come to life, from idea to design, development, testing, documentation and through to marketing and success.” Henrik Harboe, entrepreneur and medical doctor“The book puts MedTech in the spotlight, contributing to the creation of a common language that the industry in general lacks ... Case studies throughout the book put the many topics into context in a constructive way.” Niels Ole Andersen, regulatory expert
‘Why doesn’t he use a spoon?’ is a guide on how to negotiate successfully in international business in the 21st century. Books on commercial negotiation are either written by academics keen to promulgate the results of their latest research or by business people who want to recount their ‘war stories’ from the negotiation battlefield. This book takes the research which is relevant to the international negotiator and adds the authors’ own negotiating experience.What are the main messages of this book?· Win-win is not the same as let’s compromise. As a negotiator you should be trying to get the best possible deal for your side. · Always look for creative solutions, rather than just sticking to your original position.· Prepare yourself thoroughly and keep testing your assumptions by asking questions, a much underrated and underused skill.· Adapt your negotiation strategy, your behaviour and your communication style to suit the people you are dealing with and the culture they come from.· Negotiating can be fun.Between them over the last 35 years, the authors have been on either the sales or buying side of the negotiating table in more than 30 different countries on five continents. For much of that time, they have also worked as trainers of negotiation skills to suppliers and buyers from a wide range of international companies. Throughout the book, the authors refer to examples of real business negotiations, as well as a realistic, though made-up, negotiation between two fictional companies.
Adolf Hitler wrote this book when he was in prison for his political activities. During that time, Germany had been weakened by the Treaty of Versailles, and France had seized several parts of Germany. France was also encouraging separatist movements in the Rhineland and in Bavaria.After the First World War, the social and economic conditions in Germany were also deteriorating. In this scenario, many Germans were beginning to feel angry and resentful of the way their country had been treated by the Treaty of Versailles. Unrest was beginning to build up, and many political movements were springing up with dreams of reclaiming Germanys lost power and status.Hitler was part of the political movement that stood for the unity of the German nation and opposed the separatist movements. Hitler and his associates were arrested when they went on a march of protest He was imprisoned in the Fort of Landsberg. This was the time when Hitler started writing Mein Kampf (My Struggle), which, more than an autobiography, was a declaration of his visions and plans for reclaiming the glory of the German nation.It contains stories from his childhood, the events and situations that influenced his ideologies, and his prejudices. It explains his visions for German expansion through Europe, the Unification of Germany and Austria, and his assertion of the superiority of the Aryan Race. The book contains the seeds of the Nazi vision for the mass extermination of the Jewish people.Mein Kampf is the story of his life and a political manifesto that contains the beginnings of the ideas that resulted in all the atrocities committed by the Nazi party.The book is considered historically important for various reasons. One of them is to analyze and understand how a single man was able to convince a whole nation to follow his ideas, good or bad. A study of the factors that made people follow him on a path that led to a Second World War.ABOUT THE AUTHOR:Adolf Hitler was the Austrian born leader of the Nazi Party in Germany. He was born in 1889 in Austria. He was a decorated veteran of the First World War.He joined the German Workers Party and rose through its ranks. He gained a huge following in the country with his Pan German vision and his racist, anti-Semitic, and anti-Marxist views. It was a period of social, economic, and political unrest and people were willing to follow Hitler as he promised deliverance. When he became the Chancellor in 1933, he transformed the democratic Weimar Republic into a single party dictatorship governed by the Nazi Party, and declared himself the Fuhrer (Ruler) of the Third Reich.Mein Kampf by Adolf Hitler, ebook, 9789380914855
We are all leaders or followers - or both. We can recognise leadership in almost every area of life: in the workplace, among friends, within families, in politics and religion. But what makes a good or bad leader, why are some people followers, and what are the benefits of each? Fusing psychology, business, history and current affairs, Selected examines how and why leadership has evolved over tens of thousands of years, and presents a bold and compelling new 'mismatch hypothesis': that the slowness of evolution means that there is a mismatch between modern ideas of leadership and the kind of leadership that our Stone Age brains are still wired for. This makes for all sorts of tendencies, problems and solutions that no author has yet discussed but that affect all aspects of our lives - it's why, for example, we prefer working in small companies.Full of fascinating examples drawn from a diverse range of spheres, from politics and commerce to sport and culture, Van Vugt and Ahuja show our evolutionary history explains why taller political candidates usually win, why women chief executives attract such hostility and why we like it when the boss asks after our children. This is the first book of its kind to explore how the evolution of leadership affects us all - and, by doing so, to provide deep, practical insight for all of us into our personal and professional lives.
In 1982,Sister Helen Prejean became the spiritual advisor to Patrick Sonnier,the convicted killer of two teenagers who was sentenced to die in the electric chair of Louisiana's Angola State Prison. In the months before Sonnier's death,the Roman Catholic nun came to know a man who was as terrified as he had once been terrifying.She alsocame to know the families of the victims and the men whose job it was to executemen who often harbored doubts about the rightness of what they were doing. Out of that dreadful intimacy comes a profoundly moving spiritual journey through our system of capital punishment.Here Sister Helen confrontsboth the plight of the condemned and the rage of the bereaved,the fears of a society shattered by violence and the Christian imperative of love.On its original publication in 1993,Dead Man Walkingemerged asan unprecedented look at the human consequences of the death penalty.Now, some two decades later,thisstorywhich has inspired a film, a stage play, an opera and a musical albumis more gut-wrenching than ever, stirring deep and life-changing reflection in all who encounter it.From the Trade Paperback edition.
New York Times BestsellerA Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg From a renowned historian comes a groundbreaking narrative of humanitys creation and evolutiona #1 international bestsellerthat explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be human.One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only onehomo sapiens. What happened to the others? And what may happen to us?Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become?Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.
New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the right hooktheir next sale or campaign thats going to knock out the competition. Even companies committed to jabbingpatiently engaging with customers to build the relationships crucial to successful social media campaignswant to land the punch that will take down their opponent or their customers resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they dont.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. Its not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devicescontent tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.
Get the all new Minecraft Enchanting & Potions Handbook today! This guide is brought to you from your friends at Minecraft Game Guides. This ultimate guide will help you excel in Minecraft brewing and enchanting. You will learn:1. Introduction2. All About Potions3. All The Recipes4. All About Enchantments5. And Much More!Get started now!Please note that we are not affiliated with Minecraft/Mojang AB.
Gay Hendricks is a great role model for true success. He enjoys abundance and a deep connection with his own spiritual essence, and at the same time has lived for three decades in a thriving marriage. Now, he shows us how to do it for ourselves. Mark Victor Hansen, co-author of Cracking the Millionaire Code In The Big Leap, Gay Hendricks, the New York Times bestselling author of Five Wishes, demonstrates how to eliminate the barriers to success by overcoming false fears and beliefs. Fans of Wayne Dyer, Eckhart Tolle, Marianne Williamson, and The Secret will find useful, effective tips for breaking down the walls to a better life in The Big Leap.
Mackenzies boyfriend has broken the rules, and its up to her to discipline him. What would be the proper punishment for him: restraints? A paddle? A whip? An anal plug? Maybe...all of the above? WARNING: This 4,013-word story is a steamy read that features hot sex, femdom, bondage, BDSM, whips, kink, sex toys, dominatrix action, cunnilingus, anal sex, and may be too hot for some readers to handle! BONUS! This ebook contains a preview of the hot story Bitch Goddess by Logan Woods
The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of value investingwhich shields investors from substantial error and teaches them to develop long-term strategieshas made The Intelligent Investor the stock market bible ever since its original publication in 1949.Over the years, market developments have proven the wisdom of Grahams strategies. While preserving the integrity of Grahams original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of todays market, draws parallels between Grahams examples and todays financial headlines, and gives readers a more thorough understanding of how to apply Grahams principles.Vital and indispensable, The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.
Do you ever think about who knows what about you? That whenever you are online, on the web or using apps, your behaviour can affect your chances of landing a great job or losing it, being accepted at the school of your dreams, or receiving the best price for your insurance policy or a simple airline ticket?At home, at work, at school. Where you’re jogging or dating, shopping or searching, streaming music or simply reading something. You are constantly tracked - most often without you noticing or knowing about it. When Google, Facebook, Twitter and Co. let you find information, stay in touch and entertain yourself it is by no means free. You pay with your personal data - today’s oil. Companies feast on your digital identity. They mine, store and sell information about your interests, tastes, religion, age, political belief, health, sexual orientation, even your friends. And they make billions scraping together the pieces of your identity. Fake It guides you through the maze and madness of oversharing. How to take care of your identity and reputation online. Who keeps an eye on you and why. What happens to your data, and which tools can you use, such as blocking cookies and trackers, disconnecting social buttons and - most importantly - using more identities, hiding behind pseudonyms and aliases. Your privacy is more important than the terms of service dictated by for-profit entities.
The aim of this book is to help you gain an in-depth understanding of the phenomenon of translation and to provide you with a conceptual framework for the analysis of various aspects of translation. Intended readers are students of translation and languages, especially those working with Danish and English, but it will also be relevant for other people who are interested in the theory and practice of translation. The book is designed as a textbook for introductory courses on translation studies - including the theory and practice of interpreting, literary translation and screen translation. It may also function as a handbook and should allow readers to zoom in on aspects and topics that are of particular interest.
Assembled by Nietzsche's sister after his death, The Will to Power is a collection of the philosopher's reflections and theories taken from his unpublished notebooks. Covering topics such as nihilism, Christianity, morality and the famous 'will to power', the book was controversially presented as Nietzsche's all-but-completed magnum opus containing his philosophical system. Including some of his most interesting metaphysical and epistemological thoughts, as well as some of his most disturbing ethical and political comments, the book would prove to have a significant influence on Nietzsche's contentious reception in the twentieth century.
PhD Dissertation from Department of Political Science, Faculty of Social Science, University of Copenhagen.
THE WORD OF MOUTH PHENOMENON THAT'S CHANGING LIVES AROUND THE WORLDDo you want to change your life? Well, who says you can't? Would you be surprised to learn that the only person stopping you achieving what you want in life is yourself? Why do you think there are so few people living their dream and millions of others slipping further away from theirs with every day that passes? Daniel Chidiac's writing has touched millions of people worldwide and helps to transform thousands of lives daily. By opening Who Says You Can't? You Do, you embark on a psychological and emotional journey that will unlock your true potential. This challenging and extraordinarily rewarding book is the ultimate guide to discovering the fulfilment you have been searching for your whole life.Who Says You Can't? You Do is a psychological and emotional journey that will help you overcome your self-doubts and unlock your true potential through 7 steps that cover self-discovery, energy, achievement, relationships and physical health. 'Who Says You Can't? You Do is the ultimate book for personal growth. It helps you find clarity within yourself regardless of where you are in life' Torrey Smith, Philadelphia Eagles, NFL Superbowl champion XLVII'Who Says You Can't? You Do offers clear and actionable steps for developing a winner's mental state and ultimately to live a fuller and more successful life. I highly recommend this book!' Natalie Eva Marie, WWE Pro-Wrestler/Actress
Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
The New York Times says it ranks with green juice and coconut water as the next magic potion in the eternal quest for perfect health. ABC News calls it the new juice craze. Celebrities like Gwyneth Paltrow, Shailene Woodley, Salma Hayek, and Kobe Bryant are hooked on it. Its bone broth--and its the core of New York Times bestseller Dr. Kellyanns Bone Broth Diet.As a naturopathic physician and weight-loss specialist, Dr. Kellyann has helped thousands of patients achieve spectacular weight loss and more youthful-looking skin through her bone broth diet. Packed with fat-burning nutrients, skin-tightening collagen components, and gut-healing and anti-inflammatory properties, bone broth is the key to looking and feeling younger than ever before. In just 21 days, you, too, can unlock these miraculous results with Dr. Kellyanns delicious bone broth recipes and groundbreaking mini-fasting plan.Youll learn the science of why bone broth works and how to lose weight safely and easily--cravings and hunger pains not included. The simple and tasty recipes for beef, turkey, chicken, and fish bone broths are loaded with flavor and nutrients. Unlike other diet plans that involve serious preparation and cooking, the bone broth diet allows you to spend less time in the kitchen and more time enjoying your newfound vibrancy. With easy fitness routines and mindful meditation exercises, Dr. Kellyanns Bone Broth Diet is your key to a healthier, happier, slimmer, and younger life.
This book critically explores ways of thinking about the city and its relevance for the profession of social work. It provides a colourful illustration of practice drawing on examples of social work responses to a range of issues emerging from the unprecedented scale, density and pace of change in cities. The associated challenges posed for social work include: the increased segregation of the poor, the crisis of affordable housing, homelessness, gentrification, ageing, displacement as a result of migrations, and the breakdown of social support and care. Drawing on multiple disciplines, this groundbreaking work shows that these familiar features of the twenty-first century can be counteracted by the positive aspects of the city: its innovation, creativity and serendipity. It has a redistributive, caring and cohesive potential. The city can provide new opportunities and resources for social work to influence, to collaborate, to foster participation and involvement, and to extend its social justice mandate. The book shows that the city represents a critical arena in terms of the future of social work intervention and social work identity. In doing so, it will be of great interest to students and scholars of social work, social policy, community work and urban studies.
Economics for Students in the Service, Hospitality and Tourism AP Programme is the book for everyone studying at the Economics for Students in the Service, Hospitality and Tourism AP Programme and at Financial Management in Practice and Applied economics AP. The book can also be read by people with financial responsibilities in hotel, restaurant and adventure companies looking for inspiration for action points and possible measures for improvement. Economics for Students in the Service, Hospitality and Tourism AP Programme provides a practical introduction to financial management of hotel, restaurant and adventure activities and contains general financial and economic theory.You can, amongst other things, read about:• Presentation of financial statements• Market conditions and company costs• Pricing and distribution• Financial analysis• Planning and resource management• Investment, funding and valuation• Economics for Students in the Service, Hospitality
When Chris Kraus, an unsuccessful artist pushing 40, spends an evening with a rogue academic named Dick, she falls madly and inexplicably in love, enlisting her husband in her haunted pursuit. Dick proposes a kind of game between them, but when he fails to answer their letters Chris continues alone, transforming an adolescent infatuation into a new form of philosophy. Blurring the lines of fiction, essay and memoir, Chris Kraus's novel was a literary sensation when it was first published in 1997. Widely considered to be the most important feminist novel of the past two decades, I Love Dick is still essential reading; as relevant, fierce and funny as ever.
The truth is: Most women do not have satisfying sex lives. SLOW SEX can change that.Better sex is about one thing: better orgasm. This life-altering guide teaches men and women how to use the practice of Orgasmic Meditation-or OM-to slow down, connect emotionally, and achieve authentic female sexual satisfaction. The promise: In just fifteen minutes every woman can become orgasmic. And, with the right partner and the right technique, that orgasm could last and last!For more than a decade, Nicole Daedone has been leading the "e;slow sex movement,"e; which is devoted to the art and craft of the female orgasm. OM is the act of slowing down, tuning in, and experiencing a deeper spiritual and physical connection during sex. SLOW SEX reveals the philosophy and techniques of OM and includes a step-by-step, ten-day OM starter program, as well as OM secrets for achieving ultimate satisfaction. It also includes exercises to help enhance readers' "e;regular"e; sex lives, such as Slow Oral for Her, Slow Oral for Him, and Slow Intercourse.This book is the argument for daily intimacy, and for paying attention as the foundation of pleasure, all with a focus on the female experience.
The special medical Qi Gong described in this book was developed and perfected over the course of 1,700 years by Taoists, traditional Chinese medical doctors, and Qi Gong experts in China to meet the needs of a woman’s unique anatomy. Author Tina Zhang leads readers through a variety of pleasurable postures and easy exercises that address specific areas of the body. In turn, these exercises, which work progressively to strengthen the spirit-mind-body connection, enhance natural female energy to help prevent or alleviate health issues and conditions from puberty to post-menopause, including high blood pressure, stress, fatigue, endometriosis, age-related problems, and more. Emphasizing a balance between hormones and emotions, the book includes concise descriptions of selected acupuncture points, meridians, and orbits that promote long-range anti-aging and long-term optimal health. Women empowered by these benefits can take control of their bodies and better direct and assist their physicians in maintaining their health without the cost, risk, and side effects of pills, hormones, and supplements. Qi Gong for Women also contains useful information on addressing women’s physical and spiritual health for physicians, acupuncturists, and doctors of Traditional Chinese Medicine (TCM).
Suicide cannot be read as simply another novel-it is, in a sense, the author's own oblique, public suicide note, a unique meditation on this most extreme of refusals. Presenting itself as an investigation into the suicide of a close friend-perhaps real, perhaps fictional-more than twenty years earlier, Leve gives us, little by little, a striking portrait of a man, with all his talents and flaws, who chose to reject his life, and all the people who loved him, in favor of oblivion. Gradually, through Leve's casually obsessive, pointillist, beautiful ruminations, we come to know a stoic, sensible, thoughtful man who bears more than a slight psychological resemblance to Leve himself. But Suicide is more than just a compendium of memories of an old friend; it is a near-exhaustive catalog of the ramifications and effects of the act of suicide, and a unique and melancholy farewell to life.
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts?In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information.Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.