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Understanding Michael Porter

- The Essential Guide to Competition and Strategy

Bag om Understanding Michael Porter

If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781422160596
  • Indbinding:
  • Hardback
  • Sideantal:
  • 256
  • Udgivet:
  • 6. December 2011
  • Størrelse:
  • 164x236x23 mm.
  • Vægt:
  • 508 g.
  På lager
Leveringstid: 4-7 hverdage
Forventet levering: 5. April 2024

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If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking.

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