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Essentials of Marketing Research
- Indbinding:
- Paperback
- Sideantal:
- 514
- Udgivet:
- 22. august 2018
- Udgave:
- 7
- Størrelse:
- 275x216x23 mm.
- Vægt:
- 1548 g.
-
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Leveringstid:
4-7 hverdage
Forventet levering: 4. december 2024
Bag om Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
Vis alle bøger af Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) BabinBeskrivelse af Essentials of Marketing Research
PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.
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