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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
NEW YORK TIMES BESTSELLER *; The instant classic aboutwhy some ideas thrive, why others die, and how to improve your idea's chancesessential reading in the';fake news' era. Mark Twain once observed, ';A lie can get halfway around the world before the truth can even get its boots on.' His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideasentrepreneurs, teachers, politicians, and journalistsstruggle to make them ';stick.' InMade to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps.Along the way, we discover that sticky messages of all kindsfrom the infamous ';kidney theft ring' hoax to a coach's lessons on sportsmanship to a vision for a new product at Sonydraw their power from the same six traits. Made to Stickwill transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny,Made to Stickshows us the vital principles of winning ideasand tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath'sSwitch.
What if a teacher could design a lesson that he knew students would remember twenty years later? We all have defining moments in our lives - meaningful experiences that stand out in our memory. In this book, the authors ask: why leave our most meaningful, memorable moments to chance when we can create them?
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers.So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including "problem blindness," which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation's culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we've forgotten that we can fix them?
Dan Heath, explora cómo prevenir los problemas antes de que ocurran, basándose en los conocimientos de cientos de entrevistas con solucionadores de problemas poco convencionales. La mayoría de nosotros pasamos nuestros días manejando un diluvio de asuntos urgentes. Estamos tan acostumbrados a manejar las emergencias cuando ocurren que a menudo no nos detenemos a pensar en cómo podríamos prevenir las crisis antes de que ocurran. Upstream sondea las fuerzas psicológicas que nos empujan a la corriente descendente, incluyendo la "ceguera ante los problemas", que puede dejarnos sin conocimiento de los graves problemas que hay entre nosotros. Y Heath nos presenta a los pensadores que han superado estos obstáculos y obtenido victorias masivas al cambiar a una mentalidad río arriba. Upstream explica cómo apuntar al origen del problema en lugar de reaccionar cuando sucede y te introduce a los pensadores que están deshaciéndose de las frustraciones cotidianas y de los problemas más arraigados. Basándose en cientos de entrevistas, así como en su propia e innovadora investigación sobre el comportamiento, el autor Dan Heath, ofrece soluciones prácticas para prevenir los problemas en lugar de reaccionar simplemente a ellos, revolucionando la forma en que nos acercamos a los objetivos profesionales y personales en nuestra vida diaria /// New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. Most of us spend our days handling a deluge of pressing issues. We're so accustomed to managing emergencies as they strike that we often don't stop to think about how we could prevent crises before they happen. Why stop at treating the symptoms when you could develop a cure? How many daily headaches do we tolerate because we've forgotten to fix them? Upstream probes the psychological forces that push us downstream--including "problem blindness," which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. Upstream explains how to target the source of the problem rather than just reacting to it as it happens and introduces you to the thinkers who are chipping away at everyday frustrations and deep-rooted issues. Drawing on hundreds of interviews, as well as his own innovative behavior research, New York Times bestselling author Dan Heath delivers practical solutions for preventing problems rather than simply reacting to them--revolutionizing how we approach professional and personal goals in our daily lives.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us-and how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why "we feel most comfortable when things are certain, but we feel most alive when they're not." And why our most cherished memories are clustered into a brief period during our youth.Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)Many of the defining moments in our lives are the result of accident or luck-but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change usand how we can learn to create such extraordinary moments in our life and work.While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why ';we feel most comfortable when things are certain, but we feel most alive when they're not.' And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world's youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luckbut why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
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