Bøger af Duncan Angwin

Du har kun syv sekunder til at få dine medarbejdere til at forstå, hvad virksomhedens vision er, eller hvem der er de vigtigste og stærkeste interessenter. Håndbog i strategilægning viser, hvordan du – baseret på anerkendte modeller med enkle tegninger, farver og symboler – kan diskutere og præsentere din strategi, så den brænder igennem til dem, der skal bruge strategien og drive og udvikle virksomheden på det bedst mulige grundlag og med de rigtige informationer prentet på nethinden.Bogen samler 26 centrale modeller til atanalysere virksomheden i forhold til:• Det omgivende miljø• Konkurrenterne• Ressourcer og kvalifikationer• Strategiske vækstmuligheder• Performance-styring.I den omfattende samling af modeller indgår både klassikere som SWOT og Porters værdikæde, men også nyere modeller som dynamiske kapabiliteterog tredobbelt bundlinje er grundigt forklaret. Hver model kobles til en konkret anvendt i praksis. Der er en udførlig introduktion til hver enkelt model, så modellen er lige til at arbejde med. Håndbog i strategilægning dokumenterer, hvordan enkle visuelle teknikker kan løfte strategien fra at være en alenlang liste af ord til grafisk at illustrere den strategiske vej. Det gør det nemmere at diskutere strategi, nemmere at huske, hvad strategien er, og nemmere for den enkelte medarbejder, leder eller anden interessent at bidrage til udvikling af virksomheden i en positiv retning.

Considering strategy as something an organization has and which its members do, the new 2nd edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area.

One million students and business executives have used the market-leading text Exploring Strategy to boost their academic and professional careers.The expert authors now transfer the essence of Exploring Strategy into The Fundamentals of Strategy. This book is particularly suited for those engaged in short courses. Fundamentals of Strategy Delivers the essential concepts and techniques of strategy in 10 chapters. Engages the reader with real world strategy problems Provides insights and strategy stories from a wide range of international organisations. Includes new material on key contemporary strategic issues such as internationalisation, entrepreneurship, social responsibility and corporate ownership and governance. new and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the worldExcel in your studies, enhance your understanding and improve your grade.

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been thoroughly updated to enable you to understand clearly the key concepts and tools of strategic management. Exploring hot topics such as internationalisation, corporate governance, innovation and entrepreneurship, it is the most popular and accessible comprehensive introduction to strategy available. This version of the text contains just the key 15 chapters for a book with additional case study support, you can buy the Text and Cases version. Join over 10 million students benefiting from Pearson MyLabs. This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.Key features include: The Strategy Experience this immersive simulation lets you gain experience of making real strategic decisions Video case studies see real business figures explain how they put strategy into action in their everyday work Study plan a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts Interactive eText take the text with you wherever you arePlease note that the product you are purchasing does not include MyStrategyLab. MyStrategyLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyStrategyLab to accelerate your learning? You need both an access card and a course ID to access MyStrategyLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyStrategyLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyStrategyLab (ISBN:9781292007014)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.mystrategylab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator