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Bøger af Jack Trout

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  • af Jack Trout
    153,95 kr.

    Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs.

  • af Al Ries & Jack Trout
    166,95 kr.

    The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.

  • af Jack Trout
    153,95 kr.

    From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy: Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

  • af Al Ries & Jack Trout
    153,95 kr.

    You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield.

  • - A Fable of How a CEO Learned to Be a Marketing Genius
    af Jack Trout
    274,94 kr.

    The Genie in the PC is a business fable that offers real, practical advice on the strategies and techniques of successful marketing. Readers will learn the essence of marketing; how much stock to put in the results of research; what leadership is really about; how marketing change comes from the top down; how to allocate budgets; and much more.

  • - Survival in Our Era of Killer Competition
    af Jack Trout
    216,95 kr.

    Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

  • af Jack Trout & Steve Rivkin
    295,95 kr.

    Jack Trout's timely follow up to his landmark work, Positioning!

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