Bøger af Jeff Jarvis

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google?the fastest-growing company in history?to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything?from corporations to governments, nations to individuals?must evolve in the Google era.Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

The Gutenberg Parenthesis traces the epoch of print from its fateful beginnings to our digital present - and draws out lessons for the age to come. The age of print is a grand exception in history. For five centuries it fostered what some call print culture - a worldview shaped by the completeness, permanence, and authority of the printed word. As a technology, print at its birth was as disruptive as the digital migration of today. Now, as the internet ushers us past print culture, journalist Jeff Jarvis offers important lessons from the era we leave behind. To understand our transition out of the Gutenberg Age, Jarvis first examines the transition into it. Tracking Western industrialized print to its origins, he explores its invention, spread, and evolution, as well as the bureaucracy and censorship that followed. He also reveals how print gave rise to the idea of the mass - mass media, mass market, mass culture, mass politics, and so on - that came to dominate the public sphere. What can we glean from the captivating, profound, and challenging history of our devotion to print? Could it be that we are returning to a time before mass media, to a society built on conversation, and that we are relearning how to hold that conversation with ourselves? Brimming with broader implications for today's debates over communication, authorship, and ownership, Jarvis' exploration of print on a grand scale is also a complex, compelling history of technology and power.

A visionary and optimistic thinker examines the tension between privacy and publicness that is transforming how we form communities, create identities, do business, and live our lives.Thanks to the internet, we now live—more and more—in public. More than 750 million people (and half of all Americans) use Facebook, where we share a billion times a day. The collective voice of Twitter echoes instantly 100 million times daily, from Tahrir Square to the Mall of America, on subjects that range from democratic reform to unfolding natural disasters to celebrity gossip. New tools let us share our photos, videos, purchases, knowledge, friendships, locations, and lives.Yet change brings fear, and many people—nostalgic for a more homogeneous mass culture and provoked by well-meaning advocates for privacy—despair that the internet and how we share there is making us dumber, crasser, distracted, and vulnerable to threats of all kinds. But not Jeff Jarvis.In this shibboleth-destroying book, Public Parts argues persuasively and personally that the internet and our new sense of publicness are, in fact, doing the opposite. Jarvis travels back in time to show the amazing parallels of fear and resistance that met the advent of other innovations such as the camera and the printing press. The internet, he argues, will change business, society, and life as profoundly as Gutenberg’s invention, shifting power from old institutions to us all.Based on extensive interviews, Public Parts introduces us to the men and women building a new industry based on sharing. Some of them have become household names—Facebook’s Mark Zuckerberg, Google’s Eric Schmidt, and Twitter’s Evan Williams. Others may soon be recognized as the industrialists, philosophers, and designers of our future. Jarvis explores the promising ways in which the internet and publicness allow us to collaborate, think, ways—how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy in an effort to understand and thus protect it. This new and open era has already profoundly disrupted economies, industries, laws, ethics, childhood, and many other facets of our daily lives. But the change has just begun. The shape of the future is not assured. The amazing new tools of publicness can be used to good ends and bad. The choices—and the responsibilities—lie with us. Jarvis makes an urgent case that the future of the internet—what one technologist calls “the eighth continent”—requires as much protection as the physical space we share, the air we breathe, and the rights we afford one another. It is a space of the public, for the public, and by the public. It needs protection and respect from all of us. As Secretary of State Hillary Clinton said in the wake of the uprisings in the Middle East, “If people around the world are going to come together every day online and have a safe and productive experience, we need a shared vision to guide us.” Jeff Jarvis has that vision and will be that guide.

Eye-opening, thought-provoking, and enlightening.USA TodayAn indispensable guide to the business logic of the networked era.Clay Shirky, author of Here Comes EverybodyA stimulating exercise in thinking really, really big.San Jose Mercury NewsWhat Would Google Do? is an indispensable manual for survival and success in todays internet-driven marketplace. By reverse engineering the fastest growing company in the history of the world, author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Webs most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Hvad Ville Google Gøre? er lige dele profeti, tankeeksperiment, manifest og overlevelsesmanual. Det er en bog, hvor forfatteren Jeff Jarvis ruller Googles udvikling baglæns for at uddrage 40 klare og enkle regler at styre og leve efter i den nye åbne tidsalder baseret på netværk og foræringsøkonomi. Han kaster lys over internetgenerationens nye verdenssyn; hvordan det udfordrer og nedbryder men også åbner for et utal af nye muligheder. Hans praktiske og ikke mindst visionære udredning giver dig god indsigt i, hvordan alle – virksomheder, regeringer, stater og enkeltpersoner – kan og skal udvikle sig i Google-tidsalderen for ikke at tabe terræn. Jarvis foretager en række tankeeksperimenter, hvor han bl.a. forestiller sig en bil, der er designet af bilisterne selv og et globalt universitet, hvor de studerende designer deres eget pensum. Han ser passagererne i et fly som et socialt netværk, og han drømmer om en open source-restaurant, hvor kunderne bidrager med opskrifter og ideer til menukortet. Derudover gennemgår han helt konkret en række industrier og institutioner, der hurtigt vil kunne drage nytte af bogens centrale spørgsmål. Resultatet er en forbløffende, bevidstgørende bog, der i sidste ende slet ikke handler om Google, men om dig. Jeff Jarvis er journalist, internetguru og pioner inden for blogging-genren, og du kan bl.a. møde ham på hans blog BuzzMachine.

Hvad ville Google gøre? er lige dele profeti, tankeeksperiment, manifest og overlevelsesmanual. Det er en bog, hvor forfatteren Jeff Jarvis ruller Googles udvikling baglæns for at uddrage 40 klare og enkle regler at styre og leve efter i den nye åbne tidsalder baseret på netværk og foræringsøkonomi. Han kaster lys over internetgenerationens nye verdenssyn; hvordan det udfordrer og nedbryder men også åbner for et utal af nye muligheder. Hans praktiske og ikke mindst visionære udredning giver dig god indsigt i, hvordan alle - virksomheder, regeringer, stater og enkeltpersoner - kan og skal udvikle sig i Google-tidsalderen for ikke at tabe terræn.Jarvis foretager en række tankeeksperimenter, hvor han bl.a. forestiller sig en bil, der er designet af bilisterne selv og et globalt universitet, hvor de studerende designer deres eget pensum. Han ser passagererne i et fly som et socialt netværk, og han drømmer om en open source-restaurant, hvor kunderne bidrager med opskrifter og ideer til menukortet. Derudover gennemgår han helt konkret en række industrier og institutioner, der hurtigt vil kunne drage nytte af bogens centrale spørgsmål. Resultatet er en forbløffende, bevidstgørende bog, der i sidste ende slet ikke handler om Google, men om dig. Jeff Jarvis er journalist, internetguru og pioner inden for blogging-genren, og du kan bl.a. møde ham på hans blog BuzzMachine.