Bøger af John Butman

The thrilling story of the English merchant adventurers who changed the world.

How do you gain influence for an idea?In Breaking Out, idea developer and adviser John Butman shows how the methods of todays most popular idea entrepreneursincluding dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano (French Women Dont Get Fat), TOMS founder Blake Mycoskie, and many otherscan help you take an idea public and build influence for it.It isnt easy. Butman argues that the rise of the ideaplex (TED, Twitter, NPR, YouTube, online learning, and all the rest) has caused such an explosion in the creation and sharing of ideas that it has become much easier to go publicyet much harder to gain influence. But it can be done.Based on his own experience in advising content experts worldwide, Butman shows how the idea entrepreneur breaks outby combining personal narrative with rich content, creating many forms of expression (from books to live events), developing real-world practices, and creating respiration around the idea such that other people can breathe it in and make it their own. The resulting idea platform can reach many different audience groups and continue to build influence for many years and even decades.If you have an idea and want to make a difference in your organization, build a change movement in your community, or improve the world in some waythis book will get you started on the journey to idea entrepreneurship.

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "e;It"e; is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage--they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their "e;hardball manifesto,"e; authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group show how hardball competitors can build or maintain an enviable competitive edge by pursuing one or more of the classic "e;hardball strategies"e;: unleash massive and overwhelming force, exploit anomalies, devastate profit sanctuaries, raise competitors' costs, and break compromises.Based on 25 years of experience advising and observing a range of companies, the authors argue that hardball competitors can gain extreme competitive advantage--neutralizing, marginalizing, or even destroying competitors--without violating their contracts with customers or employees and without breaking the rules. A clear-eyed paean to the timeless strategies that have driven the world's winning companies, Hardball Strategy redefines and reinterprets the meaning of competition for a new generation of business players. George Stalk and Rob Lachenauer are directors of The Boston Consulting Group. Stalk is the author of Competing Against Time, the classic work on time-based competition.

Hvordan undgår du, at dine konkurrenter spotter de nye forretningsstrategier længe før dig? Med denne bog får du fem konkrete strategier til, hvordan du fremtidssikrer din virksomhed og ikke bliver overhalet på strategiudviklingen.