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Bøger af Soren Hougaard

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  • - Rethinking Strategic Relationship Marketing
    af Mogens Bjerre & Soren Hougaard
    408,95 - 610,95 kr.

    This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.

  • - The Early Stages of Entrepreneurship
    af Soren Hougaard
    408,95 - 825,95 kr.

    Successful business ideas are not so much about talent as about a systematic approach. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry.

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