Bøger udgivet af Bloomsbury India

There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.

Nitin Gadkari, Union Minister for Road Transport and Highways, Shipping, Water Resources and Ganga Rejuvenation, is among the most efficient ministers of the present government. From an average highways road construction pace of 3 km/day in May 2014 when he took over, under his tenure this figure now stands at 27 km/day. The National Highways, earlier a stretch of 96,000 km, is now in the process of being expanded to double the length. An unprecedented number of new expressways have been launched, whereas important highways whose construction had been stalled for years have now seen the light of the day.In the shipping sector, under the ambitious Sagarmala Project, the government is developing port infrastructure along the country's 7,500 km coastline. The project includes modernization of the ports and islands and the creation of coastal special economic zones. In his new ministries-Water Resources and Ganga Rejuvenation-Gadkari has infused new energy with path-breaking initiatives around the interlinking of rivers and expediting the cleaning of Ganga. If one takes into account the sheer magnitude of cumulative infrastructure development work undertaken by Gadkari's ministries over the last four years, it is nothing short of an infrastructure revolution.In this book Tuhin provides a rare insight into the working style of the maverick minister, besides telling us how these ministries are silently and crucially fuelling Prime Minister Narendra Modi's dream of New India.

Two genders made by nature coexisted comfortably forever, till about a few hundred years ago when men and women started identifying themselves differently. These identities started hardening over time and today they appear to be a different species in many situations. Sometimes laugh-out-loud, at times, deeply poignant, and at other times, provoking and questioning, The End of Romance is a fantastic, one-of-its-kind take on patriarchy and feminism, rights and privileges, abuse and consent, and cultures and laws related to men-women conflicts.Peppered with anecdotes, real-life incidents and everyday stories, the book discusses the natural, cultural and religious influences on the man-woman relationship and how this has evolved over time. The author asks questions few would ever utter: Is our society increasingly becoming anti-men? If so, will this lead to any good? Are gender dynamics always tilted only to benefit one gender? Can we ever achieve equality? These are debated with an analysis of the privileges of women and the abuse of men, a discussion on the prevailing myths, followed by recommendations on how the relationship can be brought back to equal. Unabashed, hilarious, and at times caustic, The End of Romance signals what most of us miss: Oppressive societies do not survive, whoever it may benefit at the moment.

Somewhere, behind closed doors, in her solitary world; somewhere, under the sheets with an indifferent lover; somewhere, is a woman who will not be denied. Trapped for fifteen years in the stranglehold of a dead marriage and soulless household domesticity, the beautiful, full-bodied and passionate Meera Patel depends on her memories and her flights of fancy to soothe the aches that wrack her body; to quieten an unquenchable need. Until one cataclysmic day in Mumbai, when she finally breaks free... Bold, brazen and defiant, Sita's Curse looks at the hypocrisy of Indian society and tells the compelling story of a middle-class Indian housewife's urgent need for love, respect, acceptance - and sexual fulfilment.

What if the wrong girl is the one right for you? On a sultry night, on a deserted lawn overlooking a moonlit Taj Mahal, two strangers make passionate love and promise never to meet again... But promises are meant to be broken, right? This is the story of Dushyant Singh Rathore - the 30-something bestselling author of Kinda Cliched, a blockbuster romance novel based on his one night of bliss with a girl whose name he does not know. Under pressure to produce a money-spinning sequel - from his obsessive fans, his hit-seeking publisher and a sceptical journalist ready to expose the true-story angle as a marketing gimmick - he sets off, three years on, to find the elusive girl whom he had promised never to seek out. When his quest, many twists and turns later, leads him to the unlikeliest of places, Dushyant discovers there's a little more to this love story than he had anticipated. Will Dushyant get a second chance at love? What if the wrong girl was really always the right one for him?

India, like most democratic developing nations, is prone to populist politics. In the search of votes, politicians look for popular solutions with mass appeal. Some popular solutions benefit the poor, some hurt the economy. Poor economics leads to falling numbers. These numbers get statistically captured as economic data. And, the impact of such economic data is immense. This data can lift or crash currency markets, stock markets, affect credit ratings, fuel inflation, affect new investments and even result in mass layoffs. However, there is always a story behind the economics. This story is guided mostly by executive decisions. Some decisions are far-reaching and beneficial to the masses, some cater to political vote banks, some are guided by increasing activism, some serve the need for social justice, some are aimed at environmental protection, while some are simply driven by the greed of power or wealth. This is the story of this and every regime. The book narrates this compelling economic story in a layman's language. Even where data is wrong it leaves behind a tell-tale mark of anomalies, which trips the economy sooner than later. India Emerging thus captures this dialogue on the pros and cons of economic and political decisions that can be understood by the common voter who is neither an economist nor an academician.

How do you deal with life's challenges? What is the secret of living a simple and happy life? How do you strike a balance in all your relationships - whether in love, in work or in life? When and how can universal energies work for you? How can you learn to analyse every situation correctly? And ultimately, how can you attain soul realisation? The book, Here and Beyond, articulates the answers to all your existential queries, helping you to learn and evolve as a spiritual being with each step. With easy and identifiable anecdotes from life - ranging from dealing with a neighbour who calls you names to witnessing a child dying of a life threatening disease - the book offers a comprehensive understanding of life's basic principles. The book, Here and Beyond, strives to help you secure a blissful life, free of disease and disquiet.

You know exactly who they are. The ones who walk right past club lines, who walk into rooms and make you swoon. You've felt their Gucci-anointed aura in a city paved with mildly good intentions and cocaine lines. It's a familiar cast: the centre of attention, the shameless flirt, the loudmouth, the narcissistic writer. It's a familiar setting: a city of smooth talkers, armchair activists, and the rich brats of Instagram wrapped up in cigarette smoke. A place to talk pop spirituality and purple prose in connoisseur-only jazz clubs. Now watch them without an audience. The Bitter Pill Social Club takes a look at the lives of the Kochhar family, who find themselves drifting apart in the city of gins and fake friends, wrapped in cigarette smoke. As one of their own gears up to tie the knot, three siblings come home to the neurotic parents who raised them. Meanwhile the parents face the family patriarch's constant judgment. Divorce, disappointment, and disasters ensue as the entitled Kochhar brood dodges old lovers and marriage proposals.

We all are consumers; yet the consumer within us is an elusive person. It is difficult to pin him down with set behavioural patterns. We are rational, we are impulsive, we are money conscious and we are also brand conscious. The person who heckles the shopkeeper to give a five-rupee discount on a plastic mug enjoys food in a nearby restaurant and tips the waiter a tenner without batting an eyelid. Yet, we never bother to understand why we are like that. Denial, Desire, Immersion attempts to understand Indian consumers from an observed reality. It answers questions like whether there is anything quintessentially Indian about the Indian consumer. If yes, what are the basic traits? How far have the consumers evolved? Answers to these questions may offer vantage points for brands to connect with consumers more meaningfully. The study of history, the caste system, geographic locations, culture, changing market forces, media and globalisation are as much a part of this exploration as are observations and analysis of our popular culture. The book presents a holistic portrait of how changes take place in a complex society and influence the desire and decision-making process of consumers. Crafted in a conversational tone, Denial, Desire, Immersion weaves a vibrant texture of everydayIndia and its ever-busy consumers as they live life, select, ponder and agonise over the choices they make for brands and products.

Empire. Trade. Religion.Three crucial forces that have been almost equally responsible for shaping human civilization so far. Yet, the politics of empire has dominated history and popular discussion. Irrespective of the political upheavals, however, India has always been an open market-welcoming traders from far-off lands, promising them a fair bargain. Indian entrepreneurs since ages had developed their own sophisticated institutions and wide community-based networks. This open, liberal and robust 'bazaar economy' thrived unhindered till the advent of European trading companies, who brought with them the notions of monopoly and state controls. Business in India blossomed in tune with liberal religious thought and Indian intellectual tradition always fostered the spirit of questioning. Laxminama is an account of how the country's open market and its liberal religious outlook have nurtured each other throughout the centuries. Told through a medley of stories, this is the saga of India's socioeconomic power that has characterized not only the country's vibrant pluralistic society but also much of global history. An untold narrative of India's geographies, products and pioneers this is an unforgettable album of heroes, who championed game-changing ideas at the intersection of faith and enterprise.

Saffron terrorism. Is it a fact? Or, is this a myth? After all, do we know enough? The shocking blasts of Malegaon and Samjhauta were projected as 'saffron terrorism'. A new theory, terrorist attacks were tainted as such till, a few years later, Kasab's confession offered solid proof of Pakistan's role in the 26/11 attacks. Though the police had concluded a Pakistani hand for the earlier blasts, it was saffron terrorism which prevented the perpetrators of these attacks from being brought to justice. As a theory, saffron terrorism is not just hurting Hindus sentiments but is also an obstacle to fight real terrorism sponsored by Pakistan and Islamic states. The term was coined by the erstwhile UPA government to garner minority votes and manipulate the vote bank. After all, why were the Malegaon-accused SIMI activists let off? Why did certain politicians declare not to oppose their bail? What was truly behind Aseemanand's confession? The reliability of these confessions was questionable given the police brutality that the National Investigative Agency exposed. Journalist Praveen Tiwari explores saffron terrorism and reveals through exclusive interviews of senior National Investigative Agency officials, undercover agents and politicians how vote bank politics can compromise ethics and national security. Should the real masterminds behind the blasts be allowed to go scot-free? Should the manipulators of the Samjhauta Express bombings not be held accountable? Should we not investigate those who had exonerated Pakistan of its guilt? An extensive research on communal politics, the book offers indisputable evidence of the 'saffron terrorism' theory as the Great Indian Conspiracy.

This book is an attempt to open up the supposedly secret world of the Rashtriya Swayamsevak Sangh (RSS) by someone with an insider's knowledge of the philosophy, organisational structure and workingof this huge cadre-based organisation. As a senior member who has managed various responsibilities in the RSS over the years, Ratan Sharda has achieved his intent ably in this book.It has long been acknowledged that the best way to know the RSS (or the National Volunteer Organisation) is to join it. Perhaps this is why there is very little literature on how the RSS functions. This vacuum has been skilfully filled by the author through his book, RSS 360º - Demystifying Rashtriya Swayamsevak Sangh.There is generally a set format for writing about organisations, especially national level ones such as the RSS. Ratan Sharda has not, however, followed the beaten path. The intent behind his book is to lift the allegedveil of secrecy from the organisation. He presents a comprehensive view of the Sangh's philosophy, its workings and its humungous reach through various affiliate organisations across India, in a simple and easy flowing manner.

The book is based on archival material accessed for the first time from the Nehru Papers and the archives of the Ministry of External Affairs, Government of India. It provides readers with a new perspective on a great many significant issues of the sub-continent's India-Pakistan discourse.The Partition was an opportunity for the two nations to go their own ways and build egalitarian societies, complementing each other. Unfortunately, unable to transcend old animosities, Pakistan added new ones to construct the bogey of Indian hegemony. This was diametrically opposed to India's determination to steer clear of the past and pursue a positive policy towards Pakistan, since it shared centuries of historical, economic, social and cultural ties with its people. For India, the separation was like a family dividing its assets by mutual agreement of its members and living peacefully thereafter. For Pakistan, however, the separation was akin to a permanent breakup of a family, which was accompanied by the nursing of grievances and the harbouring of adversarial feelings. It is this mental make-up dictating the Indo-Pakistan narrative in the years following the Partition, which the book succinctly captures.

A young soul trapped in an old body. A ticking clock slower than time. Can this be the ironic destiny of 600 million bright and young Indians? Are we born free and yet trapped by our circumstances?Between You and Me is a conversation that makes the reader ponder about the much-needed transformational changes for the twenty-first century. Why should we get up to act only when we are pushed to the corner? After all, a stitch in time saves nine. Could it be that the parameters of economics, administration, democracy, and social and political constitutions were all ideated and executed for another era? Will tinkering with these institutions help or are fresh ideas needed?Encompassing an extensive discussion and analysis of what comprise our society-government, economy, education, healthcare, science, technology and so on-this book gives the reader a holistic view of India and helps in deriving solution-oriented ideas for a new societal design and structure which will ensure a thriving democracy. It presents the hope and aspiration of an ancient society that wants to break through the colonial legacy and land safely into the future. It is a gripping petition with operating models for redefining the citizen's role-from the audience to the hero-which, if implemented, would bring societal moksha of peace, power and prosperity.

This story is a cameo set against the backdrop of Partition - a decision taken by political leaders in Britain and India that shattered the lives of ordinary people like the family in this narrative who at that time were living in Quetta, Baluchistan. Viewing victims of the Partition of Punjab in the light of post traumatic stress has been long overdue. The narrator's mother's method of coping with the traumatic present was to escape into the past by reliving her memories of Quetta and her beloved Pathans along with the mundane, insignificant little details of the women's daily lives. Her recall hinges on the drama of the trivial, on food,rituals, clothes, religious practices and neighbourhood bonding. It was a syncretic culture, of multilinguism - Urdu,Punjabi and Seraiki, Persian and Sanskrit, of multiple identities through the biradaris - caste,mohalla and religion. The author's grandmother kept the Guru Granth Sahib at home, her mother and sisters practiced Hindu rituals, while her husband was an agnostic. And everyone made pilgrimages to Sufi pirs.

The story of human migration is as old as the story of Homo sapiens. The innate tendency to survive and achieve better living conditions has proved to be an unending process. The ethnic groups with a very high growth of population have spread out all over the world for more living space spawning unforeseen socio-economic and socio-political unrest and conflict. Most prominent in this regard have been the migration from China and Bangladesh that has continued with increasing momentum since the past several decades. Operation Lebensraum: Illegal Immigration from Bangladesh discusses the entire gamut of migration from Bangladesh into India with a focus on Assam - its origins during the colonial period and continuance during the post-Independence phase, impact, the government's failures to comprehend the nature of the problem and the ways and means to tackle the phenomenon which has already assumed an uncontrollable proportion and fuelled large scale disturbances. The book also draws a comparison of the episode with similar events around the world and especially the policies of the US government in tackling illegal migration from Mexico.

Production and Operations Management (POM) is really simple; this book wants to tell you what it's all about. The author desires that the simple wisdom of POM be available to all. This book is an easy read as important principles are explained through everyday examples. Due to its powerful content, simplicity of presentation, and its relatedness to everyday life, this is a fun-filled book which will be of interest to young college students, busy executives who find very little time outside of work, and also people who think they have nothing to do with management like doctors, artists and home-makers.

Can we prevent diabetes? Once it develops, can we reverse it? Can we avoid dangerous and crippling complications? How do I manage diabetes at workplace? Numerous such questions; some have been answered by continuous research and advances in drug and insulin therapy, and discussed in various sections of the book. Those who have their life cut down by diabetes are living longer now, thanks to the effective treatments and change in lifestyle. Those who have complications, suffer less from them due to early diagnosis and effective treatment. Those children who used to jab 3-5 injections of insulin daily, are living comfortably and with normalized blood sugar on insulin pump now. Keeping pace with rapidly increasing advances in diabetes and newer therapy, keeping up with this ever-evolving research, this book attempts to demystify the myths and conundrums surrounding this chronic disease while presenting to you the latest in this field. Patients need simple guidance. Those who follow the simple principles of the therapy are generally safe and have good quality of life. This is what this book aims to provide-time tested simple advice on various aspects of diabetes and obesity, amalgamated with recent knowledge, and most importantly, suitably tailored for Indians. In this aspect, psyche of Indians patients, uniqueness of Indian diets, and need for individualized exercise framework for Indian bodies has been highlighted in the book.

Thirteenth century Hindustan: Sultans ruled Delhi. Seduced by gold, they eyed rich neighbouring kingdoms. They marched from one land to another, plundering and preying on the women of the vanquished. The sultan's court was a cauldron of intrigue, where brother killed brother for the throne. Amidst this orgy of violence, greed and lust, there emerged a Sufi dervish called Nizamuddin Auliya. He offered calm to a people ravaged by fear; he offered hope where there was none. The dervish spoke of tolerance and peace among religions. There are as many paths to The One as there are grains of sand. Nizamuddin realised his Maker by feeding the hungry. He knew what hunger was like. He had gone hungry too. The dervish, like all Chishti Sufis, would have nothing to do with sultans, who were wary of him. One wanted Nizamuddin's severed head brought to his court. Nizamuddin's closest disciple was Amir Khusro, the court poet of sultans, the dervish's soul. Music was prayer for Nizamuddin. Amir Khusro created qawwali, Sufi devotional music, for his master. Song of The Dervish tells the stories of people who feel Nizamuddin's presence today, 700 years later. He offers hope and heals. No one goes hungry, no soul leaves troubled from the dervish's doorstep.

Until December 15, 2007, Khundrakpam Pradipkumar Singh was nobody. The very next day he was known across his state as 'Mr Manipur'. Pradip's incredible story of how an HIV-positive person mended his failing health, overcame psychological trauma, fought stigma and discrimination to become an international bodybuilding champion is told in the pages of this book.Like legendary basketball player Magic Johnson, Pradip too disclosed his HIV status through the media, not giving a damn about society's shocked reaction. However, there is something unique in Pradip's story. While Johnson called it quits after being diagnosed with HIV, Pradip remained undaunted in the face of all odds. He was determined to excel in his chosen field despite warnings from doctors and adverse comments from society. And he went on to win several medals and titles, defeating the virus in his body.Pradip's extraordinary courage and sheer determination caught everyone by surprise. He became a role model for people living with HIV in India and other parts of the globe. He was made Brand Ambassador for HIV/AIDS by the Manipur State AIDS Control Society and was roped in by the India chapter of a global non-profit to lead a pan-India HIV awareness campaign from Delhi.Pradip also took up the cudgels to sensitise people to the ill-effects of drug abuse, to which Manipur is the biggest victim in Northeast India. Given the fact that he contracted the 'deadly virus' through sharing of needles, he sincerely appeals to youngsters to say no to drugs.Pradip has been living with HIV for more than 15 years and continues to beunbelievably strong in mind and body. A true iconoclast, Pradip never getstired of saying: 'HIV does not kill people, it's society that kills HIV positivepeople.

Beyond jugaad, that great Indian tradition of short-term fixes, what does innovation mean in Indian business? That is the question this book addresses through a collection of stand-alone stories that describe sustained innovation at a cross-section of companies that include conglomerates, MNCs, large and midsized companies, and start-ups. Based on extensive research and one-to-one conversations, what sets this book apart are first-person accounts by some of India's finest business leaders on the innovation journey in their companies. Filled with anecdotes and real-life examples, the book would be of interest to anyone interested in Indian business. It would also be an ideal gift to showcase India to customers, trade delegations, investors, and other stakeholders. The Organizations and Stalwarts Featured are Conglomerates: Ratan Tata, Adi Godrej, Suresh Krishna (TVS) MNCs: Munesh Makhija (GE India Technology Center), Suresh Narayanan (Nestle India), Dilip Khandelwal (SAP Labs India) Large companies: A M Naik (L&T), Aditya Puri (HDFC Bank), N R Narayanamurthy (Infosys), K B S Anand (Asian Paints), G V Prasad (Dr Reddy's Laboratories), Bhaskar Bhat (Titan) Midsized companies: Harsh Mariwala (Marico), Kiran Mazumdar-Shaw (Biocon), P R S 'Biki' Oberoi (Oberoi Hotels), Meraj Manal (Himalaya), Dr Devi Shetty (Narayana Health), William Bissell (Fabindia), Kiran Khalap (chlorophyll) Startups: Vijay Shekhar Sharma (Paytm), Raghav Bahl (Quintillion Media), Team Indus