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Good and timely decision-making is the key to running a successful business enterprise. All ranks within a business are involved in some form of decision-making. There are different approaches to decision-making like logical, intuitive, recognition primed, etc. Research in this domain addresses the multiple perspectives like psychological, cognitive and normative inherent to the process of decision-making. Study in this domain explores brand building and market projections from the perspective of business strategy. This book delves into the various approaches of making strategic decisions in businesses along with elaborating various considerations of risks and likely outcomes. This book covers in detail, some existing theories and innovative concepts revolving around business decision-making. All business professionals, entrepreneurs, students and experts will find this a valuable reference guide.
Databases are structured accumulations of data, built for easy access and retrieval of data as per requirement. Such data frameworks are constructed according to industrial or organizational needs. Large databases require elaborate and efficient database management systems. They are of two types- general and special purpose. It has applications across a number of fields such as library systems, website management, inventory management, etc. This book sheds light on the modern techniques and methods of database system design, their applications and management. It elucidates concepts and innovative models around prospective developments with respect to database systems. This book will serve as a valuable source of reference for professionals, researchers and students in the fields of computer science and engineering, information science, knowledge management and software engineering.
Wireless communication technology is used for easy transfer of data between two or more remote points of exchange without the use of wires. It is characterized by the use of radio waves for fast long range informational exchange and communication. Modern technological systems also employ electro-magnetic radiations like light or vibrations for wireless transmission. Telecommunication industry is the major field in which wireless communication is used for varied purposes. This book elucidates concepts and innovative models around prospective developments with respect to technology of mobile and wireless communication. It strives to provide a fair idea about this discipline and to help develop a better understanding of the latest advances within this field. Information technology experts, researchers and students will find this book beneficial.
Architectural engineering deals with the scientific study of the principles of engineering, and their application to design and construction. Research in this field focuses on the aesthetics of design, viable geometry and relevance to the diverse aspects of modern society. Experts are constantly striving to extend the limits of architecture through investigations in building design, materials and energy efficiency. Modern architecture explores the technological aspects of software architecture and computer graphics for elaborate design and planning. Contemporary constructions work within the principles of urban planning and take into consideration resilience to natural hazards and fatigue limits of buildings. This book contains some path-breaking studies in the field of architectural design and engineering. It aims to present this complex subject in the most comprehensive way possible. This book will be beneficial to architects, engineers, urban planners, researchers and students associated with this domain.
This book presents the technological advancements in the processing, synthesis and analysis of chemical compounds. It details the different approaches, evaluations and methodologies. Chemical engineering is concerned with the manufacture of commercially viable products from basic raw materials or chemicals by applying the principles of chemistry, physics, biochemistry and microbiology. Applications of chemical engineering are prevalent in the areas of polymers, pharmaceuticals, alternative energy sources and semiconductors among others. This book elucidates the concepts and innovative models of chemical engineering in reference to the processes, synthesis and analysis. The topics included herein are of utmost significance and bound to provide incredible insights to readers. This book attempts to assist those with a goal of delving into the field of chemical engineering.
Entrepreneurship refers to the launch, administration and management of a new business venture. It is achieved by a combination of capital, human and material resources, undertaking risks and by developing an understanding of market demand and supply. It is also associated with designing of business and management strategies, recognition of opportunities, leadership and team building. This book is a compilation of chapters that include several significant topics relevant to entrepreneurship and the launch and management of new ventures. It also includes the research areas that are being explored in entrepreneurship and consists of contributions made by experts across the world. With its thorough approach and detailed analyses, this book is an ideal reference text for enterprising businessmen, students and experts.
The evergrowing need of advanced technology is the reason that has fueled the research in the field of robotics in recent times. Robotics is the branch of engineering that utilizes methods and systems from multiple industries for designing, building and operating of robots. Automation on the other hand is the design and development of a range of computer software to perform tasks that are commonly carried out by humans. This book aims to showcase how automation methods and technologies are applied in the field of robotics. Such technology is applied in multiple industries to reduce human labor and simplify complex industrial processes such as manufacturing, packaging, construction, etc. The various sub-fields of robotics along with technological progress that have future implications are also glanced at in this book. It includes some of the vital pieces of work being conducted across the globe, on various topics related to this area of study. As this field is emerging at a fast pace, this book will help the readers to better understand the concepts of automation and robotics.
Industrial Engineering is the development of methods and techniques to make industrial processes faster and efficient. It seeks to simplify the workings of cohesive organizational systems of money, people, knowledge, material, machines, etc. and improve productivity. It integrates principles from diverse fields like management science, ergonomics, manufacturing engineering, operations research, financial engineering and many others to design efficient work systems. This book aims to present theories related to the field of industrial engineering in comprehensive detail. It also presents modern tools and techniques that have been adopted due to recent technological progress. It attempts to understand the multiple branches that fall under the discipline of industrial engineering and how such concepts have practical applications. Scientists and students actively engaged in this field will find this book full of crucial and unexplored concepts.
Management science is an interdisciplinary branch of business studies that uses scientific principles, strategies and analytical models for problem solving and decision making in various organizational setups. An understanding of this field helps in facilitating the optimization of processes, resources and man power. Some of the core areas of this discipline include forecasting, organizing and planning among others. This book is a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of management science. It brings forth some of the most innovative concepts and elucidates the unexplored aspects of this field. Those who want to gain deeper insights in this field will find this book helpful.
Marketing and branding are strategies aimed at encouraging the sale of a product or recognition of a brand to promote the values and identity of the product and the organization. Keeping customers as the focus of its activities, marketing aims at anticipating and fulfilling customer requirements by applying principles of human psychology, sociology and economics. This book aims to present the theories and concepts related to the fields of marketing and branding in a comprehensive manner. The various advancements in the techniques and methods of marketing as well as their applications are presented herein. Those who want to broaden the expanse of their understanding in this field will be greatly benefited by this book.
Power systems are large networks structured for the steady supply, storage, transfer and usage of electrical power. The design, control and management of power systems has undergone significant changes in modern times. The most common example of power systems is the grid. A grid consists of generators, transmission system and distribution system. Power systems are used in hospitals, aircrafts, commercial buildings, automobiles, etc. There has been rapid progress in this field and its applications are finding their way across multiple industries. This book brings forth some of the most innovative concepts and elucidates the unexplored aspects of power systems. It also presents researches that have transformed this field and aided its advancement. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge. It covers the most significant topics in the field of power systems and aims to serve interested students, researchers and experts.
Organizational psychology focuses on the prediction, understanding and management of human behavior in large organizational set-ups by employing psychological tools and methods to regulate psychological aspects of human resources. Due to the growth of the corporate sector, this branch of applied psychology has become a prominent field of study in the last few decades. The various topics of interest under this field are training and development of candidates, motivational techniques, individual assessment, communication and psychometrics, etc. This branch of psychology helps organizations to build strong communications with their recruits and enhance the process of team building. Some of the diverse topics covered in this book address the varied branches that fall under this category. Comprehensive compilation of chapters, easy to understand language, extensive use of case studies and examples make this book a valuable source of knowledge. It will serve as a resource guide for students and experts alike and contribute to the growth of the discipline.
Computer science studies the theory, experimentation and engineering that is fundamental to the design, development and use of computers. It adopts a scientific approach to the systematic study of the acquisition, processing and communication of information. This is achieved by developing algorithms, computational methodologies and computational systems. Computer science branches into a number of theoretical and practical disciplines. Its applications are in diverse fields such as software engineering, artificial intelligence, graphics, data storage, networking and communication, etc. This book on computer science and technology describes in detail the fundamental theories associated with the subject while elucidating the modern advancements that are taking place across all branches of this field. It also sheds light on some of the unexplored aspects of computer science and the recent researches in this domain of study. The book is appropriate for students seeking detailed information in this area as well as for experts.
Optical sensors are electronic detectors that function by the conversion of light into electrical signals. Such electro-optical sensors are used across industries for both simple and complex purposes as well as in devices like smartphones, smartwatches, medical devices, etc. There has been rapid progress in this field and its applications are finding their way across multiple fields like civil and transportation engineering, pipeline monitoring, medical diagnostics, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is compiled to provide a general overview of the subject while also providing details about the modern advancements in the field. It strives to be a valuable source of knowledge for students, researchers and experts.
Knowledge management is the process of realizing organizational goals by sharing, managing and creating information of an organization. It is a multidisciplinary field with applications in the areas of computer science, business administration, library and information science, etc. Knowledge management strives to facilitate organizational objectives like innovation, knowledge sharing, improved performance, etc. This book is a compilation of chapters that discuss the most vital concepts and emerging trends in this field while also understanding changes that have occurred owing to technological advancement in the last few decades. It also elucidates new techniques and their applications related to the field of knowledge management in a multidisciplinary manner. Those who are looking to gain deeper insights into the subject will be greatly assisted by this book.
Childhood education is a sub-field of educational theory. It can be divided into three primary areas - early childhood education, primary education and secondary education. Early childhood education is an informal way of learning for young children, up to the age of eight years. Primary education is the stepping-stone of formal education for children followed by a more structured framework of secondary education. The techniques and forms of childhood education play a crucial role in shaping the persona of children and developing their skills. This book discusses the modern approaches of this field. It presents researches and studies performed by experts across the globe. This book is appropriate for students seeking detailed information in this area as well as for experts, researchers, educationists and teachers.
The field of civil engineering is concerned with the design, construction and maintenance of infrastructure projects like roads, bridges, railways, etc. Urban Planning is a technical study of the optimum utilization of space. It is a combination of societal, economic and environmental welfare considerations to create a sustainable planning model for an urban, semi-urban or rural area. Many factors such as topography, agricultural land, natural drainage, presence or absence of erodible land are duly considered while planning an area. This book provides significant information to help develop a good understanding of civil engineering and urban planning. This book explores modern approaches and methodologies relevant in the present day scenario. With state-of-the-art inputs by acclaimed experts of this field, this book targets students and professionals. It will provide comprehensive knowledge to the readers.
Aerospace engineering is concerned with the construction of aircrafts and spacecrafts. The two main branches of aerospace engineering are aeronautical and astronautical engineering. Aerospace engineering is a multidisciplinary field that encompasses theories and principles of prominent disciplines such as aerodynamics, mathematics, control engineering, materials science, etc. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. The chapters included herein are a valuable compilation of topics, ranging from the basic to the most complex advancements in the field of aerospace engineering. It contains some path-breaking studies related to this field and unfolds the innovative aspects of aerospace engineering which will be crucial for the progress of this discipline in the future. This book is appropriate for students seeking detailed information in this area as well as for experts.
Financial services refer to the economic services delivered by the finance industry across multiple businesses and organizations like banks, insurance companies, stock brokerages, etc. In banks, besides the primary functionalities of storing, lending and borrowing money, financial services also include making investments across many industries and companies, capital generation, insurance facilitation and fund transfer. This book presents the key concepts and theories essential to the field of bank management and financial services. Constant effort has been made to make the understanding of the difficult concepts as easy and informative as possible. Banking professionals, financial advisors, experts and students alike will be benefited by an in-depth study of this book.
This textbook attempts to understand the multiple branches that fall under the discipline of marketing and how such concepts have practical applications. Marketing is analysing consumer perception to set and meet organizational objectives. There are four primary aspects of any marketing strategy - product, place, price and promotion. Marketing comprises the development of campaigns that target customer needs and their conception of 'quality'. The chapters in this book are compiled to enable the readers to develop a comprehensive understanding of the subject and to gain insights into the some of its unexplored aspects. Easy to comprehend language and extensive use of examples makes this book is an ideal reference text for a broad spectrum of readers.
This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing them, etc. for the success of a business in a competitive space. Integrated marketing involves gaining knowledge about the usage of a variety of tools such as SWOT or PEST Analysis that are required to build feasible yet innovative marketing models. This book elucidates new techniques of marketing and their applications in a multidisciplinary approach. It also sheds light on some of the unexplored aspects of the subject. Those in search of information to further their knowledge will be greatly assisted by this book.
Globalization has been a catalyst in making trade flow freely in the worldwide market. It has played a major role in enabling companies to spread their roots in many under-developed and developing countries. Globalization has facilitated the exchange of goods, services, knowledge, capital, services, and technology in this world. Thus, it is a very pivotal part of world economy today. Global trade policies effect the day-to-day working of many global, multinational and national companies. This book elucidates the concepts and innovative models around prospective developments with respect to globalization. It includes topics which deal with globalization and its effects on world trade. This textbook aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.
Urban studies is an interdisciplinary subject that seeks to evaluate and examine economic, ecological and social processes that constitute the modern city. The primary concern of urban studies is urbanization and the socio-political as well as economic rationality related to it. This may take the form of urban design and architecture, transport planning, population dynamics, spatial dynamics, public health, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of urban studies. It will prove to be immensely beneficial to students and researchers in this field.
The political approach based on the practice of social justice, environmentalism, non-violence and grassroot democracy is known as green politics. Its main aim is to build a society which is environmentally and ecologically stable. There are many ideologies connected to this political approach namely feminism, peace movements, ecological conservation, etc. This book elucidates new techniques in green politics and their applications in a multidisciplinary approach. It provides theories and concepts used in this field in a detailed manner. Those in search of information to further their knowledge will be greatly assisted by this textbook.
Sociology is an interesting discipline that deals with the study of the origins, development, growth, networks and other varied aspects of the society. It includes topics like race, class, religion, region, sexual orientation, social stratification, secularization, deviance and law and how these aspects affect the life we lead and the society we live in. This book unravels the recent studies in the field of sociology. The objective of the book is to give a general view of the different areas of sociology and its applications. The topics included herein are of utmost significance and bound to provide incredible insights to readers. Scientists, researchers, and students actively engaged in this field will find this book full of crucial and unexplored concepts.
Conflict resolution is the process of peacefully resolving any conflict by sharing information, understanding the cause of the conflict and diplomatic negotiation. Conflicts can be political or culture-based in nature. Counselling and mediation are also two effective policies for conflict management. This book studies, analyses and upholds the pillars of conflict resolution and peacebuilding and its utmost significance in modern times. While understanding the long-term perspectives of the topics, the book makes an effort in highlighting their impact as a modern tool for the growth of the discipline. Those in search of information to further their knowledge will be greatly assisted by this book.
The political activities, thoughts and behavior of nations is studied under the field of global political science. It is essentially a social science and branches out into sub-fields such as public policy, political theory, international relations, political economy, etc. Such selected concepts that redefine political science have been presented in this book. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included herein. It will provide comprehensive knowledge to the readers.
The process of securing communication and encoding all types of electronic and computer communication is known as cryptography. It is used to secure information from the third parties. The main concepts on which modern cryptography is based are authentication, non-repudiation, data integrity, confidentiality and data integrity. Cryptography uses elements of mathematics especially the computational number theory to encrypt the messages. This book studies, analyses and upholds the pillars of cryptography and its utmost significance in modern times. The topics covered in it deal with the core aspects of the area. This textbook is a complete source of knowledge on the present status of this important field.
Nanotechnology is a new and advanced scientific and engineering study which deals with manipulation of matter of atomic, supramolecular, and molecular level. Nanotechnology further diversifies into nanomedicine, nanomaterials, nanoelectronics, etc. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of nanotechnology and the nanostructures and nanoparticles studied under it. Some of the diverse topics covered in it address the varied branches that fall under this category. Those in search of information to further their knowledge will be greatly assisted by this textbook.
Education plays a key role in the development of an individual and society. Higher education is the advanced stage of formal learning often taught in schools. Higher education can be categorized into general, vocational and professional higher education. This book includes some of the vital pieces of work being conducted across the world, on various topics related to education. It is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of higher education. This book is an essential guide for both academicians and those who wish to pursue this discipline further.
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