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When it comes to sharing the memorable stories that will keep customers and attract prospects, most businesses end up with canned press releases, boring case studies, uninspired blog posts and tweets that no employee, customer or partner will ever remember. I Killed a Rabid Fox with a Croquet Mallet teaches the principles of story creation that should inform all communications, from ads to case studies, articles to blog posts. Learn the value of building compelling and memorable stories. Understand how to build your own great stories through examples from large multinational businesses and smaller companies that any business person can understand and mirror. Rabid Fox includes a brief workbook that anyone can use to start creating compelling and memorable stories.
For the first time in history discover the story of breathtaking Bryce Canyon's namesake-the indomitable homesteader Ebenezer Bryce."It's a helluva place to lose a cow." -Ebenezer BryceThe towering hoodoos of Bryce Canyon have long inspired and awed those lucky enough to catch a glimpse. Now for the first time comes the story of the park's namesake, the rugged pioneer Ebenezer Bryce. Complete with original family photos, gorgeous shots of Bryce Canyon National Park, and never-before-heard stories of early American homesteaders, this charming history reveals how an extraordinary canyon received its present-day name. Through family lore and historical research Herb Bryce, a direct descendant of Ebenezer, shares the captivating story of how the Bryce family name came to adorn one of America's most beautiful parks. Follow Ebenezer from his humble beginnings in Scotland to his journey across the United States and eventual settlement with his wife and children in a desert of exceptional beauty-a destination that is now visited by more than 2 million people per year.
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