Udvidet returret til d. 31. januar 2025

Hacking Marketing

- Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Bag om Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119183174
  • Indbinding:
  • Hardback
  • Sideantal:
  • 288
  • Udgivet:
  • 1. april 2016
  • Størrelse:
  • 164x236x25 mm.
  • Vægt:
  • 498 g.
  • BLACK WEEK
Leveringstid: 8-11 hverdage
Forventet levering: 13. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Hacking Marketing

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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