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How Brands Grow af Professor

How Brands Grow

- What Marketers Don't Know

Bag om How Brands Grow

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780195573565
  • Indbinding:
  • Hardback
  • Sideantal:
  • 246
  • Udgivet:
  • 1. marts 2010
  • Størrelse:
  • 241x165x24 mm.
  • Vægt:
  • 596 g.
  • 323,95 kr.
  • 39,95 kr.
  • 4-7 hverdage
  • 30. maj 2020
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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
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