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Key Concepts in Marketing

Bag om Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403915276
  • Indbinding:
  • Paperback
  • Sideantal:
  • 310
  • Udgivet:
  • 27. februar 2004
  • Størrelse:
  • 216x141x19 mm.
  • Vægt:
  • 416 g.
  • BLACK FRIDAY
    : :
Leveringstid: 2-4 uger
Forventet levering: 21. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Key Concepts in Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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