Markedets billigste bøger
Levering: 1 - 2 hverdage

Lateral Marketing

- New Techniques for Finding Breakthrough Ideas

Bag om Lateral Marketing

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471455165
  • Indbinding:
  • Hardback
  • Sideantal:
  • 224
  • Udgivet:
  • 19. September 2003
  • Størrelse:
  • 166x241x18 mm.
  • Vægt:
  • 526 g.
Leveringstid: 2-4 uger
Forventet levering: 14. Maj 2024

Beskrivelse af Lateral Marketing

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.

Brugerbedømmelser af Lateral Marketing



Find lignende bøger
Bogen Lateral Marketing findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.