Udvidet returret til d. 31. januar 2025

Lifestyle Marketing

- Reaching the New American Consumer

Bag om Lifestyle Marketing

Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780313361562
  • Indbinding:
  • Paperback
  • Sideantal:
  • 256
  • Udgivet:
  • 30. oktober 2003
  • Størrelse:
  • 156x235x13 mm.
  • Vægt:
  • 454 g.
  • BLACK WEEK
Leveringstid: 2-3 uger
Forventet levering: 17. december 2024
Forlænget returret til d. 31. januar 2025

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Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

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