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Marketing

  • Jytte fra Marketing er desværre gået for i dag af Morten Münster
    - Sådan bruger du adfærdsdesign til at skabe forandringer i den virkelige verden
    af Morten Münster

    Mennesker i den virkelige verden opfører sig nemlig ikke som de mennesker, vi bygger vores alle vore sædvanlige strategier til. Morten Münster omsætter de seneste 40 års forskning i menneskers adfærd til en lettilgængelig metode i fire trin – en helt konkret håndsrækning til alle ledere og medarbejdere, som leder efter alternativer til de gængse virkemidler.

    • Fragt
    • 29,95 kr.
  • GURUBOGEN af Jonathan Løw Spar 19%
    af Jonathan Løw

    I GURUBOGEN har 100 af verdens førende iværksættere og ledere ordet. De skriver jordnært og uhøjtideligt om innovation, iværksætteri og autentisk ledelse.Du kan bl.a. blive klogere på, hvorfor idéer slet ikke er så vigtige, som vi går og tror, og hvorfor vi skal droppe snakken om at være forandringsparate og i stedet blive forandringsskabende. Derudover er der konkrete råd til organisationer i alle faser af deres udvikling, en palet af måder at sikre innovation og innovationskulturen på samt kvalificerede forslag til, hvordan du arbejder med din autenticitet.Glæd dig til at blive inspireret af 100 artikler skrevet af Airbnb-stifter Brian Chesky, Årets Leder i 2014 lakridsmageren Johan Bülow, Nobelprismodtager Daniel Kahneman, kvinden bag Endomondo Mette Lykke, restaurant Nomas direktør Peter Kreiner, ledelsesguruerne Otto Scharmer og Robin Sharma og mange, mange flere.GURUBOGEN rummer ikke sandheden, én klar pointe eller rød tråd. I stedet er håbet, at du finder glæde og inspiration ved at lytte til bogens artikler og finde de tanker og idéer, som giver mening for lige netop dig. Så uanset om du er en enmandsvirksomhed, vækstiværksætter, udviklingskonsulent, leder eller blot interesserer dig for bogens temaer, så er du inviteret med til at innovere, skabe vækst og ændre verden.

  • Grundbog i Detailhandel af Esben Gynther
    af Esben Gynther & Jesper Krogh Schlosser

    3. udgave af grundbogen til Salgsassistentuddannelsen: Grundbog i Detailhandel. Bogen er blevet opdateret fx omkring e-handel og udvidet med bl.a et nyt appendiks om fagprøven. Bogen handler om grundlæggende butiksdrift – med fokus på butikselever. Det vil sige, at bogen er skrevet med udgangspunkt i de emner, elever i danske butikker skal igennem i løbet af deres uddannelse til salgsassistent.Bogen er brancheneutral , det vil sige, at der ikke er lagt særlig vægt på en branche frem for en anden. Den behandler de grundlæggende discipliner, teorier og værktøjer og kan derfor fungere som en grundbog for, hvordan en butik fungerer.

  • Skriv så de reagerer af Bo Skjoldborg
    - På jobbet og i det hele taget
    af Bo Skjoldborg

    Vi skriver mere og mere på vores job, men får vi formidlet vores budskaber klart, præcist og medrivende, så læseren føler sig både mødt og hjulpet? Bogen er for dig, der • vil kommunikere klart og tydeligt• vil have, at dine budskaber bliver positivt modtaget og husket af læseren • vil give din tekst et personligt præg. Skriv så de reagerer handler om jobtekster, altså de tekster som en hel del af os både læser og skriver på jobbet. Fokus ligger på jobtekster generelt — på formen, sproget og virkemidlerne i de formidlingstekster, vi bruger hele tiden. Det gælder dine artikler, e-mails, salgstekster, præsentationer, fagbøger, invitationer, tekster til nettet mv. Du får en række gode og effektive redskaber til at skrive bedre tekster, der bliver introduceret kort og vist gennem eksempler. Bogen er meget overskueligt opdelt i 7 kapitler eller lektioner — en for hver dag i ugen. Hent et gratis uddrag af Skriv så de reagerer (indhold, indledning og Kapitel 1): www.skrivpaajobbet.dkFå løbende skrivetips og artikler om at skrive med nyhedsbrevet Flowskrivning: www.powerwriting.dkIndhold:Indledning■ KAPITEL 1Skab tillid: Skriv ud fra dine modtageres interesserog behov■ KAPITEL 2Hav én klar rød tråd – og bryd teksten op■ KAPITEL 3Brug afsnittene og sætningerne■ KAPITEL 4Brug sproget, så de reagerer■ KAPITEL 5Giv læseren guldkorn undervejs■ KAPITEL 6Fortæl „den gode historie“■ KAPITEL 7Processen: Afdæk formålet, planlæg, skriv og revidérLitteratur og referencer 91Anmelderne siger om Skriv så de reagerer: "Praktisk orienteret, lettilgængelig sproglig værktøjskasse. En brugsbog til de mange der skriver, om at målrette sin sproglige kommunikation i forhold til de rette målgrupper." (Kent Skov, Dansk BiblioteksCenter) "En kortfattet og lettilgængelig værktøjsbog skrevet til dig, som skal skrive tekster som en del af dit job." (Berit Ellehammer-Ronthov, Danske Kommuner) "Bogens force er dens mange gode huskeregler ... Huskereglerne bliver fulgt op af eksempler, som på fin vis illustrerer deres pointer, og det er gjort til UG med kryds og slange." (Søren Kreilgaard, Børsen) "Som læser af SKRIV SÅ DE REAGERER føler man sig reelt mødt og hjulpet." (Sigrid Wilde Abrahamsen, Mikronet Weblog)

    • Fragt
    • 29,95 kr.
  • Crush It! af Gary Vaynerchuk
    - Why NOW Is the Time to Cash In on Your Passion
    af Gary Vaynerchuk

    In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internetjust as he has done to build his familys wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

  • Listen Louder af Jonathan Løw
    af Jonathan Løw

    Manden bag Listen Louder er den succesfulde iværksætter og innovationsekspert Jonathan Løw. Jonathan har startet fire virksomheder, bl.a. den prisbelønnede engodsag.dk, og er kåret blandt Danmarks 100 mest lovende ledere af Berlingske Nyhedsmagasin. Derudover er han modtager af e-handelsprisen, Computerworld’s Edison Award og nomineret som Årets Idealist i 2013. Jonathan har en baggrund som marketingchef hos Bog&Idé og KaosPiloterne og lever i dag af foredrag og rådgivning af små og store virksomheder og kommunale organisationer.Listen Louder samler den nyeste og vigtigste viden om succesfuld innovation og iværksætteri. Bogen er en lille rap sag på 92 sider, der hverken tager sig selv eller emnet for alvorligt. Derimod er den fyldt med konkrete værktøjer og indsigter i, hvordan du, uanset om du er iværksætter eller innovationschef, kan lykkes med dine mål og drømme.Filosofien bag Listen Louder er på et mere abstrakt plan at leve sit liv opmærksomt, nysgerrigt og autentisk. Derudover er Listen Louder en meget konkret og handlingsorienteret tilgang til innovation, iværksætteri og autentisk kommunikation.Baseret på få og nøje udvalgte værktøjer sikrer Listen Louder, at:• individet bliver mere innovativt, entreprenant og autentisk i sit daglige arbejde• teams gøres i stand til at etablere ægte innovationskulturer• organisationer forbedrer deres evne til at lytte højere til omverden"En ung iværksætterguru." – Børsen

  • Chaos Monkeys af Antonio Garcia Martinez
    - Inside the Silicon Valley Money Machine
    af Antonio Garcia Martinez

    NEW YORK TIMES BESTSELLERAn adrenaline-fuelled expos of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising our world. Written by startup CEO and industry provocateur Antonio Garc a Mart nez, this is Liar s Poker meets The Social Network. Computer engineers use chaos monkey software to wreak havoc and test system robustness. Similarly, tech entrepreneurs like Antonio Garc a Mart nez are society s chaos monkeys their innovations disrupt every aspect of our lives, from transportation (Uber) and holidays (Airbnb) to television (Netflix) and dating (Tinder) all in search of the perfect business miracle. Describing himself as high-strung, fast-talking, and wired on a combination of caffeine, fear, and greed at all times , Garc a Mart nez left Wall Street to make his fortune in Silicon Valley, becoming CEO of his own startup, before bailing and being poached by Facebook s nascent advertising team. Here he turned users data into profit for COO Sheryl Sandberg and chairman and CEO Mark Zuck Zuckerberg. Forced out of Facebook in the wake of a bitter internal product war, Garc a Mart nez took his unique brand of entrepreneurial hyperactivity to rivals Twitter. Along the way, he got into a lot of trouble with a lot of people, brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a yacht, raced sport cars on the highway, and enthusiastically pursued the lifestyle of an overpaid Silicon Valley mercenary.In Chaos Monkeys he tells you HOW and HOW NOT to make a fortune through startups and digital marketing. Highly entertaining and always offering genuine insight, Garc a Mart nez unravels the chaotic evolution of social media and online marketing. From startups and credit derivatives to Big Brother and data tracking, social media monetisation and digital privacy , he shares both his scathing observations and outrageous antics, taking us on a subversive and very funny tour of the fascinatingly insular and unbelievably wealthy tech industry.

    • Fragt
    • 29,95 kr.
  • I'm Afraid Debbie From Marketing Has Left for the Day af Morten Münster
    - How to Use Behavioural Design to Create Change in the Real World
    af Morten Münster

    With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017.Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here?The answer is – behavioural design. Because people in the real world don’t actually behave like the people we build all our usual strategies for. We are opposing human biology and psychology when we insist that good arguments, burning platforms, classic change management, pamphlets, campaigns, and joint meetings are the way to go.Obama, Google and all the rest have instead opted to use an evidence-based approach to change behaviour, and when you’ve read I’m Afraid Debbie From Marketing Has Left for the Day, you can adopt this approach as well. In his book, Morten Münster has converted 40 years of research in human behaviour into an easily accessible method composed of four steps – a helping hand to all managers and employees who are thirsting for alternatives to conventional means.

  • Closing the Sale af Craig Christensen Spar 19%
    af Craig Christensen, Sean Frontz & Dennis Susa

    Customer Success Leads to Your SuccessIf you likedCrucial Conversations,The Challenger Saleor books by Grant Cardone, you'll loveClosing the Sale.Guide the conversation.Closing is a process, not an event. In the closing process, there are inevitably many conversations with a variety of potential clients.Closing the Salewill teach you how to influence good decisions to achieve mutually beneficial outcomes from these conversations.Turn talking into decision making.For clients, decision making can seem daunting. They may often favor the noncommittal maybe over the decisive yes or no.Essential Secrets to Closing the Salewill teach you how to help your clients make the best possible decisions for both their business goals and your own.Customer success is your success.Closing the Salewill show you how to attain the only real success. the win-win situation. Because the more you focus on creating success for your clients, the more successful you will be.Closing the Salewill teach you the five essential skills to the sale closing process:Identify theEnd in MindDecisionAddress Client Key BeliefsResolve ObjectionsPrepare the Conditions for Good Decision MakingOpen Purposefully, Close Powerfully

  • Sales 101 af Wendy Connick Spar 21%
    - From Finding Leads and Closing Techniques to Retaining Customers and Growing Your Business, an Essential Primer on How to Sell
    af Wendy Connick

    Learn the ins and outs of sales techniques with this comprehensive and accessible guide that is the crash course in how to sell anything.Sometimes, it seems like learning a new skill is impossible. But whether you are interested in pursuing a full-times sales career, want to make extra money with sales as a side hustle, or are just looking to turn your hobby into a business, everyone can benefit from knowing how to sell. With Sales 101 you can start selling now. This clear and comprehensive guide is perfect for those who are just starting out in the sales field. Presented with a casual and an easy-to-understand tone, it gives you the information and training you need to get started. Sales 101 teaches the basic sales philosophies and tactics that have been successful for centuries, along with newer, more up-to-date information about using the internet and social media to find leads and increase your customer base. Whether you need guidance in making a presentation or closing a deal to handling rejection or managing your time, Sales 101 shares the best advice and solutions to prepare you for a career in the sales field.

  • Ultimate Sales Letter, 4th Edition af Dan S Kennedy Spar 21%
    - Attract New Customers, Boost Your Sales
    af Dan S Kennedy

    Write Well to Sell Big!In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.Among other things, he provides:Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

  • We Are All Weird af Seth Godin Spar 14%
    - The Myth of Mass and The End of Compliance
    af Seth Godin

    World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. Were all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. This book shows you how.

  • You, a Kindle Bestselling Author? af Bryan Heathman Spar 22%
    - Writing, Publishing, and Marketing a Bestselling Book
    af Bryan Heathman & Tom Corson-Knowles

    At last! In your free time with this audio program you can access the best-kept publishing secrets to capture that prize status as a Kindle bestselling author, even if you've never done it before!Being able to say you are a bestselling author is a heady calling card, but it's not merely about the title. Once you achieve this level of connection with your fans, you can charge more for your professional services and speaking engagements. It's also much easier to capitalize on media appearances as a bestseller. You'll have credibility as a sought-after author, speaker, and expert.So what's the magic? What is that elusive bestseller formula, and how can you apply it to your own efforts? The formula is uncovered here in this multisession audio program, a must-have for every author-whether you're new to publishing or you're seasoned at the craft. You'll find practical, proven tips for publishing strategies, promoting yourself on social media, optimizing your Amazon Author Central page, mastering the game of writing, and marketing like a pro. You, a Kindle Bestselling Author? will take you by the hand and show you step-by-step just how to write, publish, and market a book into bestseller status. If your publishing career doesn't look the way you want it to, now is the time launch your career in a whole new direction. Or, if you're curious about the publishing process and want to understand the process from an insider's perspective, this recording is for you. Just take a look at these topics from multiple experts who share their success stories and formulas:1. Book Publishing Comparison .........................................................Bryan Heathman2. Do It Yourself Book PR Tour .........................................................Bryan Heathman3. Facebook for Business Owners ...................................................Tom Corson-Knowles4. Secrets of the Six Figure Author ..................................................Tom Corson-Knowles5. The Kindle Writing Bible ..........................................................Tom Corson-Knowles6. Kindle Success Stories .............................................................Tom Corson-Knowles7. The Kindle Publishing Bible.......................................................Tom Corson-Knowles8. The Book Marketing Bible ........................................................Tom Corson-Knowles9. Ninja Book Marketing Strategies ................................................Tom Corson-KnowlesGive yourself the gift of You, a Kindle Bestselling Author? and start changing your world today!

  • 21 Secrets of Million-Dollar Sellers af Stephen J. Harvill Spar 21%
    - America's Top Earners Reveal the Keys to Sales Success
    af Stephen J. Harvill

    Fortune 50 consultant Stephen Harvill reveals the secrets of the world's best salespeople who earn at least one million dollars a year in ';the only sales book most superstar hopefuls will need' (Publishers Weekly). In this sharp, invigorating read, Fortune 50 consultant Stephen Harvill discovers twenty-one common behaviors of top earners across seven major industries. These are the secrets of the world's best salespeople who rake in at least one million dollars a yearand the strategies that set them apart from the rest. For over thirty years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and with more imagination. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying unwieldy processes and making teams more effective. His work inspired him to ask the question: what exactly sets the top producers apart from their peers? After spending a year interviewing 175 sales superstars from seven different industries, he found twenty-one distinct behaviors of successful salespeople. Organized by these best practices and filled with hundreds more tips, stories, and takeaways, 21 Secrets of Million-Dollar Sellers reveals how you can improve in every aspect of your job and rise to become one of the best.

  • Way of the Wolf af Jordan Belfort Spar 21%
    - Straight Line Selling: Master the Art of Persuasion, Influence, and Success
    af Jordan Belfort

    Jordan Belfortimmortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Streetreveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step systemthe same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan's $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readersregardless of age, education, or skill levelto be a master sales person, negotiator, closer, entrepreneur, or speaker.

  • How to Master the Art of Selling af Tom Hopkins Spar 21%
    af Tom Hopkins

    You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: your aim is to get other people to accept you, your product, or your idea. Within this audiobook are hundreds of ideas and essential sales phrases for doing just that.Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations. One single strategy alone has tripled the sales volume of many readers. That's why the book is recognized as a timeless classic over three decades after its first printing. Imagine knowing the words, the lines, the techniques, the closes, and the tactics of the top 5 percent of salespeople in America!Sixteen words of sales jargon never to use with a potential clientSeven buying signals that tell when someone is ready to buyA simple strategy for finding qualifying leads rather than wasting time with non-buyersFive keys to overcoming rejection and becoming fearlessSixteen word-for-word closes-exactly how to ask for the saleConsidered the number-one resource for mastering closing skills, there's no hype or theory here, just proven, effective "e;how-to"e; and practical selling skills to help you increase your sales volume immediately. The answers to nearly every sales objection are literally in your audio library. This audiobook with accompanying PDF workbook will save you the time it took Tom to master the art of selling.

  • Besser verkaufen als Partner des Kunden - 20 Fragen 20 Antworten für den Verkauf af Frieder Barth
    af Frieder Barth

    Idealer Ratgeber für Verkäufer und Kundenberater.Der moderne Kunde weiß genau, wo er sein Geld ausgeben möchte und erwartet vom Verkäufer ausgezeichneten Service. Kein Wunder also, dass Verkäufer neben Verkaufstalent auch eine gehörige Portion Menschenkenntnis besitzen müssen, denn: Wer gut verkaufen möchte, muss sich voll und ganz auf seine Kunden einlassen. Er muss wie seine Kunden denken, ihre Sprache sprechen, ihre Wünsche und Bedürfnisse verstehen und vor allem ehrlich sein. Viele praktische Tipps und Übungen zeigen, wie dies gelingt. Frieder Barth wurde 1964 geboren und lebt in Hamburg. 1995 gründete der Diplom-Verwaltungswissenschaftler das Unternehmen "Friederbarth", das sich u.a. auf Coachings für Führungskräfte, Konflikt- und Entscheidungscoachings, Kommunikations- und Vertriebstrainings sowie Führungskräfteentwicklung spezialisiert hat. Im Jahr 2012 gründete Frieder Barth in Kooperation mit dem Schulz von Thun Institu für Kommunikation das Institut für Kommunikation und Verkauf in Hamburg.

  • Tune - Neue Wege zur Kundengewinnung und -bindung af Roland Berger
    af Roland Berger, Klaus Kobjoll & Rolf Widmer

    Toller Ratgeber für serviceorientierte Unternehmer!Ein gutes, ausgefeiltes Qualitätsmanagement-System ist für ein erfolgreiches Unternehmen unerlässlich. Das haben in den vergangenen Jahren auch viele Unternehmen erkannt. Doch was ist, wenn die Unternehmen sich durch ihre Systeme mehr und mehr gleichen? Das Autoren-Trio Klaus Kobjoll, Rolf Widmer und Roland Berger geben in ihrem Buch TUNE – Wege zu Kundengewinnung und -bindung die Antwort. Entscheidend für den Erfolg ist nämlich nicht nur ein gutes Qualitätsmanagement-System, sondern auch die Stimmung unter den Mitarbeitern. TUNE zeigt auf, wie sich die Stimmung eines Unternehmens ändert und was Führungskräfte tun können, um den Sound (die Stimmung) ihrer Mitarbeiter zu verbessern."Kaufen! Und zwar gleich alle, die im Dienstleistungssektor tätig sind. Wieso? Weil das Dreigestirn Kobjoll/Berger/Widmer ein starkes Buch hingefedert hat." - Marketing- und Werbeexperte Dr. Werner T. Fuchs auf AmazonKlaus Kobjoll ist als Unternehmer mit seinem weit über die Grenzen Deutschlands hinaus bekannten und mehrfach ausgezeichneten Tagungshotel "Schindlerhof" Leader in Sachen Servicequalität. Kobjoll betreibt den Schindlerhof seit 1984 und wurde im Jahr 1990 als erster Hotelier überhaupt mit dem Branchenaward "Hotelier des Jahres" ausgezeichnet. Rolf Widmer arbeitet mit Menschen, Teams und Gremien bei der Weiterentwicklung ihrer Unternehmen und Organisationen. Seine Arbeitsschwerpunkte liegen dabei im Support für Strategieentwicklung und-Umsetzung, in der Qualitätsmanagement-Entwicklung sowie in Trainings- und Lehrveranstaltungen. Roland Berger wurde 1937 in Berlin geboren und ist Unternehmer und Unternehmens- und Politikberater. Berger ist Gründer und Ehrenvorsitzender des Aufsichtsrates der Unternehmensberatung Roland Berger. 2008 gründete er die Roland Berger Stiftung mit Sitz in München, die welteit Menschen und Organisationen auszeichnet, die sich erfolgreich für Menschenrechte einsetzen.

  • Sales Tales - Die 20 größten Irrtümer über den Verkauf af Gunter Weick
    af Gunter Weick & Wolfgang Schur

    "Kein Verkauf ohne Verkäufer", "Kunden sind treu", "Den typischen Verkäufer gibt es nicht": Wenn drei Vertriebsprofis auf einer Zugfahrt ihre Erfahrungen austauschen, kommt so manche Vertriebsweisheit auf den Tisch. Aber was ist dran an den sogenannten Wahrheiten, für die selbst Spitzenverkäufer ihre Hand ins Feuer legen würden? Die Unternehmensberater und Vertriebsspezialisten Wolfgang Schur und Günter Weick haben 20 solcher klassischer Faustregeln mit dem Alltag und den Anforderungen im Verkauf konfrontiert und als Irrtum entlarvt. Das Ergebnis ist verblüffendes und pointiertes Wissen für Profis - packend erzählt und direkt aus der Praxis.Günter Weick hat ein Studium zum Diplom-Kaufmann absolviert sowie mehrere Coaching- und Meditationsausbildungen abgeschlossen. Seit Jahren bietet er Coaching für Führungskräfte und Mitarbeiter an. rnrnWolfgang Schur ist Fachkaufmann für Marketing und Organisation. Er arbeitet als Unternehmensberater sowie mit Coaching von Projekt- und Vertriebsmitarbeitern. rnrnZusammen haben Günter Weick und Wolfgang Schur mehrere Bücher zu den Themen Karriere, Unternehmensberatung und Verkaufsstrategien veröffentlicht. rn

  • Gute Verkäufer machen es sich leicht - Besser verkaufen mit Menschenkenntnis af Gabriele Stöger
    af Gabriele Stöger & Hans Stöger

    Ratschläge und Tipps zum Thema: Verkaufen leicht gemacht!Verkaufen ist hart, denn nicht jeder Kunde springt auf die Ratschläge und Tipps eines Verkäufers gleich gut an. Trotzdem fordern Unternehmen und Verkaufsleiter gleichermaßen immer und immer wieder, auch in schwierigen Zeiten die Verkaufszahlen zu steigern.Dieses Hörbuch beweist: Wer es sich leichter macht, ist ein guter Verkäufer. Weniger Fachkenntnis und Fleiß entscheiden über den Erfolg, sondern vor allem Menschenkenntnis."Für Verkäufer, die sich entwickeln und ein nachhaltiges Verhältnis zu Ihren Kunden wünschen, kann die Umsetzung desssen was Stöger & Stöger schreiben zu einem besseren Miteinander führen. Das gilt sowohl in der Kundenbeziehung als auch in anderen Lebensbreichen." – Amazon-KundeDiplom Pädagoge Hans Stöger und Diplom Sozialwissenschaftlerin Gabriele Stöger entwickelten 1988 erste Konzepte einer Schulungsreihe für ein international aktives Industrie-Unternehmen. Diese Schulungsreihe wurde so erfolgreich, dass der Auftraggeber vorgab, dass dieses nicht von Einzelpersonen geleistet werden kann, sondern von einem Unternehmen umzusetzen sei. Dem entsprechend gründeten Gabriele und Hans Stöger ihr eigenes Trainingsunternehmen in Markt Schwaben und verstärkten dieses um weitere Trainer: Stöger & Partner war geboren. Seit 2012 befindet sich der Sitz des Unternehmens in München. Beide coachen seit Jahren Führungskräfte und Mitarbeiter in allen Fragen des beruflichen und privaten Erfolgs.

  • Es muss ja nicht gleich Liebe sein - Besser verkaufen mit Glaubwürdigkeit und Sympathie af Gabriele Stöger
    af Gabriele Stöger & Hans Stöger

    In sechs Stufen zu besseren Verkaufsergebnissen.Wer seinem Kunden wie einem Gegner begegnet, darf sich über seine Verkaufsergebnisse nicht wundern. Heuchler verkaufen schlechter.Gabriele Stöger und Hans Stöger zeigen in diesem Buch, dass es auch anders geht. Die Dienstleistung kann in vielen Bereichen optimiert und verbessert werden. Produkte und Dienstleistungen gut zu verkaufen, bedeutet nicht, mit Tricks zu arbeiten, sondern Service und Verkauf kundenfreundlicher zu gestalten. Mit positiver Einstellung und Sympathie werden nicht nur die Verkaufsergebnisse besser, auch die Kunden werden zufriedener.Hier haben Praktiker für Menschen geschrieben, die sich tagtäglich in der betrieblichen Praxis behaupten und bewähren müssen." – Amazon-KundeDiplom Pädagoge Hans Stöger und Diplom Sozialwissenschaftlerin Gabriele Stöger entwickelten 1988 erste Konzepte einer Schulungsreihe für ein international aktives Industrie-Unternehmen. Diese Schulungsreihe wurde so erfolgreich, dass der Auftraggeber vorgab, dass dieses nicht von Einzelpersonen geleistet werden kann, sondern von einem Unternehmen umzusetzen sei. Dem entsprechend gründeten Gabriele und Hans Stöger ihr eigenes Trainingsunternehmen in Markt Schwaben und verstärkten dieses um weitere Trainer: Stöger & Partner war geboren. Seit 2012 befindet sich der Sitz des Unternehmens in München. Beide coachen seit Jahren Führungskräfte und Mitarbeiter in allen Fragen des beruflichen und privaten Erfolgs.

  • Real Mad Men of Selling af J. Douglas Edwards Spar 21%
    af J. Douglas Edwards

    J. Douglas Edwards is the man who first introduced Tom Hopkins to professional selling. He was THE sales trainer of the 1950s, 1960s, and 1970s. He trained over 200,000 salespeople a year for over 20 years. Hired by corporations around the world, Mr. Edwards began a crusade to change the image of the stereotypical salesperson, and Tom Hopkins carries the mission forward today. In The Real Mad Men of Sales, you'll learn:Assumptive tie-down test closes that let you know if they're moving toward the sale or notHow to properly handle a situation where there is a time lag with no way to close the product sale on the first visitThe power of written instructions in sales7 advanced closing strategiesStrategies for enlisting the aid of others in the final closeThe most powerful single closing method used by Top Pros around the worldHow to get the approval when you hear, "e;I need to talk it over with..."e;

  • #1 Best Seller af Bryan Heathman Spar 21%
    af Bryan Heathman

    The business of book marketing has changed! The traditional rules longer apply, and a new era of marketing books is upon us-an approach in which authors are authentically engaging their audiences. But where do you start?Today's megasuccess authors are not only writers but entrepreneurs who expertly work a strategy that leverages the power of social media, search engine optimization, advertising, speaking, bookstore signings, and a combination of other programs that are incredibly rewarding to the author.Every author wants a road map or step-by-step guide for a successful book launch. To book marketing professionals in large publishing houses, this is the holy grail, so they can repeat the success of their last launch campaign.With this system, you will no longer have the guesswork associated with choosing which marketing programs to run for a successful launch. Bryan Heathman has managed hundreds of book marketing campaigns and created a repeatable fifteen-week system to promote nonfiction books.Bryan's approach to book marketing was inspired by running massively successful campaigns that have resulted in New York Times bestsellers, Wall Street Journal bestsellers, and Amazon #1 bestsellers for famous authors, including professional speaker Chris Widener, America's #1 sales trainer Tom Hopkins, US Olympian Johnny Quinn, and three-time World Series champion Todd Stottlemyre.Unlike other works, which list a hundred things to do when marketing a book, this approach is distilled into a manageable fifteen-week burst of activity-individual actions that, when done in a scheduled time frame, are proven to produce the results you desire for your book launch.

  • Money on Demand af Steven Essa Spar 21%
    af Steven Essa & Corinna Essa

    People who want to launch a web-based business often don't know where to start or which platforms really work. Webinars are a proven tool to generate cash flow almost instantly, and with very little investment. Read this book and you'll have the keys to create an online cash machine using webinars, freeing you to live the life you've always dreamed of. Learn how to generate real wealth online with a webinar product launch.In Money on Demand, you'll discoverthe sixteen ways to use webinars to finance your entrepreneurial lifestyle;how to build a million-dollar web business from scratch even if you don't have a product, mailing list, or idea;how generate $2,000-$22,000 in ninety minutes or less;how to automate your sales process so you have more time to live your dream life;why you don't need to create a product before it actually sells (but get paid first);the easiest and fastest ways to get other people to promote your products and services online and why you'll never have a lead or traffic-generation problem.Steven Essa spent thirteen years as a professional musician before pursuing his goal of financial freedom. Through tapping into the power of setting up automated webinar campaigns, he generated over $120,000 in just ninety minutes. He became financially free (from over $1 million in debt) by building a fully automated business that leaves him time to live the life of his dreams.Originally from Greece, Corinna Essa worked in the television industry before she learned how to leverage the internet to create her own economy. She now owns a multimillion-dollar social marketing company, where 80 percent of the sales come from webinars.Today, Steven and Corinna travel around the world sharing their money-on-demand system with thousands of people. Their proven system has become a number one international bestseller and is responsible for generating over $50 million in sales for clients.

  • Ditch the Pitch af Steve Yastrow Spar 21%
    af Steve Yastrow

    In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "e;Tear up your sales pitch and instead improvise persuasive conversations."e;Ditch the Pitch is an essential read for salespeople, business managers, and anyone wishing to persuade those around them. Organized into six habits, each consisting of three practices necessary for mastery, Ditch the Pitch is designed to teach Yastrow's approach to fresh, spontaneous, persuasive conversations. These new skills will show the reader how to identify the details that make each customer unique and subsequently navigate a conversation that focuses on the right message for the right customer at the right time.Throughout the book, the author quotes well-known improv comedians and musicians and translates the techniques these artists use when improvising to create persuasive situations with customers. With the new confidence Ditch the Pitch offers, you will become master of the art of on-the-spot, engaging, and effective customer interactions. Let go of prewritten scripts and embrace Yastrow's guidelines for effortlessly enabling spontaneous conversations that persuade customers to say "e;yes."e;

  • Tom Hopkins on Selling af Tom Hopkins Spar 20%
    af Tom Hopkins

    In this presentation by the sales legend, Tom Hopkins approaches the principles of success in a variety of topics ranging from sales to persuasion, and even parenting, using broad strokes to paint a picture of what it looks like to be a champion!In this audio, you will learn to:Master the art of persuasion through proven strategies used for decadesHandle objections and easily overcome them to make every call a "e;yes"e;Develop exciting strategies and new ways to close the sale, reaping the benefits of being a master closer!

  • Power Prospecting Strategies af Omar Periu Spar 22%
    af Omar Periu

    Prospecting for new business is the number one aspect of selling that most salespeople fear. They're so afraid of it that they never learn how to do it well. In reality, it's just another skill to acquire when you're committed to achieving success.Once you learn the many strategies for finding people who are likely to be interested in your product, you'll develop a funnel of leads for business. Whether you're new to sales or a time-tested veteran, this program will give your prospecting efforts a tremendous boost. In this audio program and accompanying PDF workbook, you will learn the words to say to get the attention of buyers, to get through gatekeepers, and to network in such a way as to beat the competition to the market.In Power Prospecting Strategies you will learn how to turn cold calls into warm leads with powerful prospecting strategies,become a more strategic networker to gain a greater quantity of qualified leads for business, andmaster the strategies to get through to VIP clients with ease.Contents include:Prospecting Defined Part 1Prospecting Defined Part 2Networking Part 1Networking Part 2Getting In Part 1Getting In Part 2Getting In Part 3Getting In Part 4Very Important Persons Part 1Very Important Persons Part 2The InternetPerseverance and EnthusiasmPOWER PROSPECTING STRATEGIES PDF WORKBOOK

  • MASSIVE Income af Chris Widener Spar 21%
    af Chris Widener, Jim Rohn, Dan Johnston & mfl.

    Network marketing is truly one of the most effective ways for most people to start a business-very little risk, yet with massive upside potential. Generating multiple sources of income is a proven method to making millions and experiencing financial freedom. Millions of people know the power from multiple sources of income after reading Guy Kawasaki's Rich Dad, Poor Dad. Now that you know the power from a second income stream, what do you do next to grow your business?Building a sales team that grows under its own volition is the name of the game. This is where fortunes are made and lives are changed. But the question is, how can this be possible for you?In this audio program, you will learn to build relationships for your network marketing team through a proven system, which includes steps to develop the power of daily habits. Learn how consistency and persistence can magnify your results for every new distributor brought into your business. Discover how to talk to anyone, anywhere ... a prospector's dream. Join Chris Widener, the legendary Jim Rohn, Dan Johnston, and Tom Corson-Knowles as they recount their juiciest gems for gaining success in direct selling. Discover their best kept secrets for success, including:1. The Case for Network Marketing.....Chris Widener2. The Network Marketing Manual.....Tom Corson-Knowles3. Invisible Profit System.....Chris Widener4. Made for Success with Jim Rohn.....Jim Rohn and Chris Widener5. How to Talk to Anybody, Anytime, Anywhere.....Chris Widener6. The Self-Confidence Handbook.....Dan Johnston7. Rules of the Rich.....Tom Corson-Knowles8. You Can't Cheat Success.....Tom Corson-Knowles9. Schedule Your Success.....Tom Corson-Knowles10. Destroy Your Distractions.....Tom Corson-KnowlesHere is your chance to create a powerful opportunity for yourself and everyone involved in your network marketing business. Make success your best habit, starting right now!

  • Selling the Sizzle af Bryan Heathman Spar 22%
    af Bryan Heathman, Tom Corson-Knowles, Christo Hall & mfl.

    Are you looking for fresh ideas for growing your business through marketing campaigns, but aren't sure what is best? If you are a business owner or entrepreneur, you probably find yourself wearing a lot of different hats. It's true that one of the most important hats you'll ever wear is that of marketer. This means you are already keenly aware how tough it is to pinpoint the correct solutions for marketing your business. For many, marketing a business can entail a lot of guesswork-but it doesn't have to. Enjoying the freedom to make impactful decisions goes hand-in-hand with owning your own business. But that doesn't mean you have to go it alone. Get the most from your marketing campaigns by leveraging the power of Facebook, broadcast email, business branding, public relations strategies, and more. Learn how to keep your business raking in profits from auto-pilot campaigns, even while you're away on vacation. Tap into the expertise of four distinguished authors together in one power-packed audio, and take your business to a whole new level. Imagine what you can do with even just a sampling of the topics covered in this essential audio program.1. Facebook for Business Owners by Tom Corson-Knowles2. 57 Hot Business Marketing Strategies by Tom Corson-Knowles3. Systemize, Automate, Delegate by Tom Corson-Knowles4. Email Marketing Mastery by Tom Corson-Knowles5. Perception by Christo Hall and Franziska Iseli6. Sizzle by Bryan HeathmanGet Selling the Sizzle now, and watch your business marketing take off to new heights!

  • How to Protect (or Destroy) Your Reputation Online af John P. David Spar 21%
    af John P. David

    With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation.How to Protect (or Destroy) Your Reputation Online will show you how to:Remove negative content from search results,React and respond to an online attack,Understand and manage online reviews, andUse marketing strategies to both improve your online reputation and bolster your bottom line.How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John P. David also shows you how to deal with revenge porn, hate blogs, Google's "e;right to be forgotten"e; in Europe, the business of online complaint sites, even the covert ops of reputation management.

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