Managing Innovation af John Bessant Bog, Paperback

Managing Innovation

- Integrating Technological, Market and Organizational Change

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(Udvid)

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.


  • Sprog:
  • Engelsk
  • ISBN:
  • 9781118360637
  • Indbinding:
  • Paperback
  • Sideantal:
  • 680
  • Udgivet:
  • 24. maj 2013

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