Udvidet returret til d. 31. januar 2025

Marketing Strategy: A Decision-Focused Approach

Bag om Marketing Strategy: A Decision-Focused Approach

Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780078028946
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 16. marts 2013
  • Udgave:
  • 8
  • Størrelse:
  • 205x256x15 mm.
  • Vægt:
  • 684 g.
  • BLACK WEEK
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Leveringstid: 2-4 uger
Forventet levering: 24. december 2024
Forlænget returret til d. 31. januar 2025

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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.

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