National Image & Competitive Advantage af Eugene D Jaffe E-bog, PDF

National Image & Competitive Advantage

- The Theory and Practice of Place Branding

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Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.

  • Sprog:
  • Engelsk
  • ISBN:
  • 9788763099769
  • Beskyttelse:
  • DRM
  • Udgivet:
  • 22. december 2011

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