National Image & Competitive Advantage af Eugene D Jaffe E-bog, PDF

National Image & Competitive Advantage

- The Theory and Practice of Place Branding

af ,
(Udvid)

Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.


  • Sprog:
  • Engelsk
  • ISBN:
  • 9788763099769
  • Beskyttelse:
  • DRM
  • Udgivet:
  • 22. December 2011

Andre udgaver:

  • Straks på e-mail
  • 194,00 kr.
Læg i kurv
  • 164,00 kr. i
Læg i kurv


Giv din bedømmelse

For at bedømme denne bog, skal du være logget ind.

Andre bøger af Eugene D Jaffe, Israel D. Nebenzahl