Black Friday: Spar op til 90% Spar op til 90% på et kæmpe udvalg af gode bøger
Udsalget slutter om
Udvidet returret til d. 31. januar 2025
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Programmatic Advertising

Programmatic Advertising

- The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

indgår i Management for Professionals serien

Programmatic Advertising
Bag om Programmatic Advertising

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319250212
  • Indbinding:
  • Hardback
  • Sideantal:
  • 279
  • Udgivet:
  • 26. november 2015
  • Udgave:
  • 2016
  • Størrelse:
  • 237x168x20 mm.
  • Vægt:
  • 604 g.
  • BLACK FRIDAY
    : :
  Gratis fragt
Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af Programmatic Advertising

This
fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising
really works in practice and how the right adoption leads to a competitive advantage for
advertisers, agencies and media. The new way of planning, steering and measuring marketing may
still appear complex and threatening but promising at once to most decision makers. This
collaborative compendium combines proven experience and best practice in 22 articles
written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A,
Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc
Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith,
Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband,
Jonathan Becher/SAP and many more great minds.

Brugerbedømmelser af Programmatic Advertising



Andre købte også..
Find lignende bøger
Bogen Programmatic Advertising findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.