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Strategic Advertising Mechanisms

- From Copy Strategy to Iconic Brands

Bag om Strategic Advertising Mechanisms

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781789384307
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 10. december 2021
  • Udgave:
  • Størrelse:
  • 244x170x14 mm.
  • Vægt:
  • 342 g.
  • BLACK NOVEMBER
Leveringstid: Ukendt - mangler pt.

Beskrivelse af Strategic Advertising Mechanisms

Integrates the most important strategic advertising mechanisms developed throughout time: USP, brand image, positioning, Lovemarks. This is the first book to bring together the most consolidated methods by advertisers or advertising agencies (P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Available in English for the first time.

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