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Success in the Bottom of the Pyramid Market in Africa

- The Case of Multinational Pharmaceutical Companies

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030590673
  • Indbinding:
  • Paperback
  • Sideantal:
  • 120
  • Udgivet:
  • 14. november 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • BLACK NOVEMBER
Leveringstid: 8-11 hverdage
Forventet levering: 7. december 2024

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

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