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The Marketing Pathfinder

- Key Concepts and Cases for Marketing Strategy and Decision Making

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Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781119961765
  • Indbinding:
  • Paperback
  • Sideantal:
  • 288
  • Udgivet:
  • 29. august 2014
  • Størrelse:
  • 245x189x15 mm.
  • Vægt:
  • 542 g.
  • BLACK FRIDAY
    : :
Leveringstid: 2-3 uger
Forventet levering: 16. december 2024
Forlænget returret til d. 31. januar 2025

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Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.

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