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The Purpose Advantage

- How to Unlock New Ways of Doing Business

Bag om The Purpose Advantage

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers-building brand love and loyalty in the process.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781940858999
  • Indbinding:
  • Paperback
  • Sideantal:
  • 145
  • Udgivet:
  • 3. oktober 2019
  • Størrelse:
  • 152x229x0 mm.
  • BLACK FRIDAY
    : :
Leveringstid: 8-11 hverdage
Forventet levering: 12. december 2024
Forlænget returret til d. 31. januar 2025

Beskrivelse af The Purpose Advantage

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it takes to prove it, can provide a necessary memorability consumers draw on when they make purchasing decisions. From interviews with CEOs from some of the most purpose-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how standing for something more than just the bottomline is a powerful way to connect to modern consumers-building brand love and loyalty in the process.

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