The Purposeful Personal Brand

People often think of a personal brand as something you create to market yourself. Communication coach and career transition expert Michael E. Piperno defines it much more deeply. Your personal brand is the essence of who you are - your passions, what you value, the value you bring to others, and your authentic purpose. And yes, ultimately how you choose to show it to the world. It's about time to think more deeply about the often-untapped power behind your unique personal brand. This short and practical book will show you how. You'll learn the foundational elements of a quick and effective Personal Brand Discovery Process. It will help you focus on your purpose and make sure you are able to clearly communicate it to yourself, and to others.