Udvidet returret til d. 31. januar 2025

Bøger i American Marketing Association serien

Filter
Filter
Sorter efterSorter Serie rækkefølge
  • - Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
    af Bernard Jaworski & Bob Lurie
    227,95 kr.

    Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

  • - Crafting New Marketplace Understanding that Makes a Difference
    af Liam Fahey
    237,95 kr.

    In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

  • af Zeynep Aksehirli
    258,95 kr.

    Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions.

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.