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Bøger i American Marketing Association serien

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  • - Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time
    af Bernard Jaworski & Bob Lurie
    234,95 kr.

    Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.

  • - Crafting New Marketplace Understanding that Makes a Difference
    af Liam Fahey
    243,95 kr.

    In his re-published book The Insight Discipline, Liam Fahey details the analysis methods and modes of deliberations required to overcome the insight challenge and to create an insight-driven culture. He lays out the business case for why leaders must emphasize the goal of attaining new insight if they want to gain maximum value from analysis.

  • af Zeynep Aksehirli
    266,95 kr.

    Break the Wall: Why and How to Democratize Digital in your Business examines problems facing business units and top management adapting to digital transformation and offers solutions.

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