Bøger i Collins Business Essentials serien

The bible for bringing cutting-edge products to larger marketsnow revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cyclewhich begins with innovators and moves to early adopters, early majority, late majority, and laggardsthere is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success.

In this Wall Street Journal and BusinessWeek bestseller Michigan Business School guru and worldwide consultant Noel Tichy brings his special brand of organisational transformation to a practical level that guarantees a leader at every level of an organisation. Why do some companies consistently win in the marketplace while others struggle from crisis to crisis? The answer says Noel Tichy is that winning companies possess a Leadership Engine a proven system for creating dynamic leaders at every level. Technologies products and economies constantly change. To get ahead and stay ahead companies need agile flexible innovative leaders who can anticipate change and respond to new realities swiftly. Tichy explains that everyone has untapped leadership potential that can be developed winning leaders and winning organisations have figured out how to do this. In this acclaimed bestseller Tichy offers colourful and insightful bestpractice examples from dozens of leaders gathered from decades of research and practical experience.

When the head of Columbia Pictures, David Begelman, got caught forging Cliff Robertson''s name on a $10,000 check, it seemed, at first, like a simple case of embezzlement. It wasn''t. The incident was the tip of the iceberg, the first hint of a scandal that shook Hollywood and rattled Wall Street. Soon powerful studio executives were engulfed in controversy; careers derailed; reputations died; and a ruthless, take-no-prisoners corporate power struggle for the world-famous Hollywood dream factory began.First published in 1982, this now classic story of greed and lies in Tinseltown appears here with a stunning final chapter on Begelman''s post-Columbia career as he continued to dazzle and defraud . . . until his last hours in a Hollywood hotel room, where his story dramatically and poignantly would end.

Leadership for the 21st CenturyThe demands of today's workplace call for stronger and more inspiring leadership in order to motivate employees and to achieve the quality results for which successful organizations constantly strive.In Reinventing Leadership, Warren G. Bennis and Robert Townsend show leaders how to empower their organizations and bring the best out of each employee.Inside you will find useful leadership strategies that include: Moving away from conventional standards of business practice Building trust How to find a mentor Rewarding accomplishmentThese strategies will help transform leadership visions into reality and lead organizations into a future that includes increased employee satisfaction and continued economic growth.

Drawing on organizational studies, interviews, and other research, two authorities on leadership discuss the special qualities of successful business executives and offer advice for managers on how to develop leadership skills. Reissue. 25,000 first printing.

Much more personal than standard corporate histories, David Packard's The HP Way provides insights into managing and motivating people and inspiration for would-be entrepreneurs.