Bøger i Crash Course serien

Marketing a library's programs or services takes more than sending out a flyer or posting an announcement on the website. Effective marketing is important for every library, as it can lead to a significant increase in library use-which is a major factor in budget justification. Crash Course in Marketing for Libraries: Second Edition will help you develop a strategic direction for your organization and identify methods for employing your best marketing and public relations strategies.Each chapter of this second edition has been updated and expanded, comprehensively addressing the planning, implementation, and evaluation stages of the marketing and public relations process in libraries. The rise of social media as a powerful marketing tool is discussed in particular detail. The authors cover topics such as planning, promoting through the use of the existing media or advertising, and assessing the project. The book's appendixes provide examples of marketing plans and projects as well as other helpful marketing resources.

The question "e;can you recommend a good book?"e; can be one of the most daunting you face, notwithstanding the fact that recommender tools are ubiquitous. Often, uncertainty arises because, although librarians are called on to perform such services daily, readers' advisory is a skill set in which most have no formal training. This guide will remedy that. It is built around understanding books, reading, and readers and will quickly show you how to identify reading preferences and advise patrons effectively. You'll learn about multiple RA approaches, such as genre, appeal features, and reading interests and about essential tools that can help with RA. Plus, you'll discover tips to help you keep up with this ever-changing field.There is no other professional book that covers the full spectrum of skills needed to perform the RA service that is in such great demand in libraries of all kinds. Helping readers find what they want is a sure way to serve patrons and build your library's brand. You will come away from this easy-to-understand crash course with the solid background you need to do both.

This beginner's guide to storytelling traces the developmental stages of very young children, illustrating how to present storytime for babies, toddlers, and preschoolers as well as in family settings to be most effective. Author Penny Peck will teach you the fundamentals of reading with the intent of capturing children's imaginations, showing you how to incorporate music, play, and hands-on activities into your routine. She offers expert advice on how to choose the best picture books and provides lists of books for addressing particular literacy needs.A perfect primer for those new to the task, this guide illustrates how to make this activity a favorite of children and provides tips for progressing in the role of storyteller, with ideas for engaging your audience and enhancing enjoyment. Beginning with the basics of performing a library storytime, each subsequent chapter builds on that knowledge, offering ways to infuse technology, special needs adaptations, and music into the story. The revised edition addresses such current topics as iPads, apps usage, online options, and dance programs.

Crash Course in Library Services for Seniors provides a refreshingly positive approach to working with older adults-one that focuses on the positive effects of aging on patrons, and the many opportunities that libraries can create for themselves by offering top-notch services delivered with a concierge mindset. The book offers page after page of great programming ideas specifically for reaching out to Baby Boomers and older customers-a population that is predicted to double over the next 20 years.Organized in only six chapters, this easy-to-read book provides practical suggestions for making any library a welcoming place for older adults, covering topics such as assessment, planning, programming, services, marketing, and evaluation. This title will be invaluable to public librarians interested in expanding and improving their current programming for older adults within their community, and for those looking to create entirely new programming for seniors.

Organization of information and cataloging is often the most daunting task for library technicians and non-catalogers working in the library. New RDA cataloging rules can be baffling for even the more seasoned catalogers. Written by two authors with 20 years' combined experience in cataloging instruction, Crash Course in Basic Cataloging with RDA approaches current principles of organization of information and cataloging practices from a basic standpoint for non-catalogers. It makes a complex topic easy to understand and a complicated practice doable for those without the proper training and necessary experience.The book gives readers a basic understanding of organization of information and cataloging practice, explaining how records are created and the approaches to different formats of information in libraries, including MARC records and encoding RDA cataloging records; offering assistance in applying RDA; identifying the cataloger's tools; and providing non-technical explanations for the tasks that today's catalogers do. It contains an introduction, a bibliography/webliography, and three appendices of additional resources (Cataloging Tools, Resources for Catalogers, and Sample Catalog Records).

Weeding is often difficult-who can easily decide to discard books and other materials that someone may someday want to borrow? But weeding is essential to keeping your collection healthy and relevant. Perfect for all types of libraries and for both paraprofessionals and librarians unfamiliar with modern weeding methods, this practical guide offers clear guidance that can help you cope with the sometimes-paralytic fear and distaste that can accompany a must-do task. Each of the book's chapters treats a specific concern-for example, weeding electronic collections. Practical matters related to collection maintenance through material and online resource weeding are addressed, as are policy and procedure documentation and communication planning and best practices. You'll read about weeding ethics, using vendor-provided weeding tools, and floating collections. The book also shares advice on training volunteers as weeding assistants and on communicating with library stakeholders about collection maintenance. By showing you how to make weeding a normal part of your library's routine, this book will help you provide your community with a healthier, better circulating, and more valuable collection.

For telecom service providers attempting to deliver complex bundles of broadband services across different network types this book is a survival guide. It provides clear and non-mathematical explanations of the delivering technologies and the business models for these services.

Useful for newcomers to the children's library staff as well as longtime children's librarians, the second edition of this popular handbook provides easy-to-follow instructions to make innovations in children's library materials work for you.

This volume examines the three components of the convergence phenomenon - technologies, companies and services - in order to help the reader understand how the fundamentals of customer service are created.

i-mode is NYY SoCoMo's mobile Internet access system. It allows users to access email, weather, stock prices, message friends and buy airline tickets from their cellular phones. This book provides everything a service provider needs to know to gauge the effect of i-mode on his or her business.

Covering various aspects of the syllabus, this work offers you a fast way to recap on what you need to know to get through the exams with ease. Prepared by senior medical students or junior doctors - under faculty supervision, each chapter commences with learning objectives and has ample use of Hints and Tips boxes.

Focuses on the information required to know about the basic sciences of muscles, bones and skin. This book considers each component in an integrated format, putting the basic sciences in clinical context.

A basic, how-to book written primarily to prepare librarians to assist genealogy researchers, this guide can also be used by those who wish to discover and document their family histories.

This text contains a comprehensive overview of library services for preschool children that provides simple, practical tips for working with the youngest library patrons, including computer usage. Tailoring a portion of your library towards the needs of toddlers, preschoolers, and parents of infants is a complicated undertaking.

The best way to avoid the pitfalls of public library administration without experiencing them firsthand is to take direction from someone experienced in the field. Crash Course in Public Library Administration introduces librarians in rural or small urban areas to public administration as it applies to libraries.

Taking a management position in a new library or being promoted to a higher position in your library means a new approach to interpersonal relations.

What do you do when you are offered any number of gifts including but not limited to artifacts, letters, historical documents, collections of pictures, postcards, arrowheads?

People who run small, rural libraries without formal education will use this book to help them make informed decisions about the organization of their library and the information it holds.

Storytelling extras (props to puppets including costumes) and lists of grade-appropriate, time- and teller-tested stories are provided. This basic guide by experienced storytellers provides all that is needed to encourage any novice storyteller to take the plunge.

The (printed) `Updated Edition¿ now comes with added value access to the complete, downloadable eBook version via Student Consult.  Search, read and revise whilst on the move and use the interactive self-assessment to test your understanding.  Crash Course - a more flexible, practical learning package than ever before. Crash Course ¿ your effective everyday study companion PLUS the perfect antidote for exam stress! Save time and be assured you have all the core information you need in one place to excel on your course and achieve exam success. A winning formula now for over 15 years, each series volume has been fine-tuned and fully updated, with an improved layout tailored to make your life easier. Specially written by senior medical students or recent graduates ¿ those who have just been in the exam situation ¿ with all information thoroughly checked and quality assured by expert faculty advisors, the result is books which exactly meet your needs and you know you can trust. The subject of cell biology and genetics has never been more essential to the medical curriculum and to modern medicine ¿ yet is widely feared by students. This fully revised edition aims to make it as easy to understand and remember as possible, to ensure a solid grounding in the essential underlying principles and how they relate to clinical practice. It incorporates the latest developments in this fascinating and fast-moving field ¿ including the human genome project and spin-offs such as the thousand genome project ¿ as well as discussion of important ethical issues. Emerging molecular tools and laboratory techniques are explained so that you can appreciate where new treatments for genetic disease and screening technologies have arisen. An updated self-assessment section matching the latest exam formats then allows you to assess your progress and test your performance. More than 180 illustrations present clinical, diagnostic and practical information in an easy-to-follow manner Friendly and accessible approach to the subject makes learning especially easy Written by students for students - authors who understand exam pressures Contains `Hints and Tips¿ boxes, and other useful aide-mémoires Succinct coverage of the subject enables `sharp focus¿ and efficient use of time during exam preparation Contains a fully updated self-assessment section - ideal for honing exam skills and self-testing Self-assessment section fully updated to reflect current exam requirements Contains `common exam pitfalls¿ as advised by faculty Crash Courses also available electronically! Online self-assessment bank also available - content edited by Dan Horton-Szar!

The (printed) 'Updated Edition' now comes with added value access to the complete, downloadable eBook version via Student Consult. Search, read and revise whilst on the move and use the interactive self-assessment to test your understanding. Crash Course - a more flexible, practical learning package than ever before. Crash Course - your effective everyday study companion PLUS the perfect antidote for exam stress! Save time and be assured you have all the core information you need in one place to excel on your course and achieve exam success. A winning formula now for over 15 years, each volume has been fine-tuned and fully updated, with an improved layout tailored to make your life easier. Especially written by junior doctors - those who understand what is essential for exam success - with all information thoroughly checked and quality assured by expert Faculty Advisers, the result is a series of books which exactly meets your needs and you know you can trust. The importance of ethics and sociology as applied cannot be underestimated, within both the medical curriculum and everyday modern clinical practice. Medical students and junior doctors cannot hope to experience every dilemma first hand, but are expected to deal with new and problematic clinical situations in a reasoned, professional and systematic way. This volume, which accounts for the revised core curriculum in Medical Ethics and Law, will prove an indispensable companion. More than 80 line artworks, tables and boxes present clinical, diagnostic and practical information in an easy-to-follow manner Friendly and accessible approach to the subject makes learning especially easy Written by junior doctors for students - authors who understand exam pressures Contains 'Hints and Tips' boxes, and other useful aide-memoires Succinct coverage of the subject enables 'sharp focus' and efficient use of time during exam preparation Contains a fully updated self-assessment section - ideal for honing exam skills and self-testing Self-assessment section fully updated to reflect current exam requirements Contains 'common exam pitfalls' as advised by faculty Crash Courses also available electronically

Designed for the librarian in a small public library or a quick review for those offering reference services.

Offers an overview of this rapidly evolving technology that is radically impacting the landscape of television distribution and broadcasting services. This book delves into advancements in the field, examining both the technological layers of digital television and Internet service offerings, and how they are converging to create business models.

Using a typical Microsoft Windows environment with cut and paste templates and examples, you will learn to understand some of the benefits and limitations of using commercially available software tools.

Using real-world examples, this book explains how WiMAX works and discusses the business and economic implications of this technology. It provides an overview of the solution for wireless delivery of broadband services.