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A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.

Chesterton's style is light and humorous -- but also deadly serious and philosophical -- as he provides witty commentary on feminism, education, family, and other timeless topics.

Originally published: Boston: Houghton Mifflin, 1921, in series Hart, Schaffner & Marx prize essays on economics; no. 31.

The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.