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What are vision, mission and objectives? Not a trick question but as the distinctions are befuddling to many and are fundamental to understanding your organisation, you'll want to get them right. This book will help you to understand the difference between these concepts, why each matters and how to develop them within your organisation.

Charities have vital stories to tell. This practical guide will help you find, write and share them. Follow the advice in this book and the stories you tell will inspire your audiences to take action - whether that's making a donation, volunteering their time or getting behind your latest campaign.