Bøger i Event- und Impaktforschung serien

The UEFA European Football Championship 2008TM (EURO 2008) was the largest sports event ever organized in Switzerland. Nonetheless, this book shows how, in Switzerland, a legacy was created through the implementation of corporate governance and social responsibility policies by UEFA, the Swiss Government and the Swiss Football Association.

Mithilfe einer umfangreichen Großerhebung leiten die Autoren erstmals eine Reihe von bedeutsamen Handlungshinweisen für den strategischen Einsatz und die konzeptionelle Implementierung von Großveranstaltungen ab.

Holger Preuß untersucht, inwiefern sich die Kosten durch wirtschaftlichen Nutzen in Form von Einkommen, Arbeitsplätzen und Steuereinnahmen aufrechnen und gibt einen umfassenden Überblick über die komplexen wirtschaftlichen Wirkungen der Winterspiele und Paralympics für Deutschland.

Auf der Grundlage einer Erhebung mit über 8.000 Besuchern der UEFA EURO 2008TM berechnen die Autoren den fiskalischen Impakt, touristische Wirkungen, die Zufriedenheit mit der EURO und das Image von Österreich.

Stefan Walzel erarbeitet ein konsistentes Evaluationsmodell der Corporate Hospitality mit Fokus auf die beziehungstheoretischen Konzepte der affektiven und konativen Wirkungen und schlagt auf dieser Basis alternative Forschungsdesigns zur empirischen Effizienzmessung von Corporate Hospitality bei Sportevents vor.

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium).

In this open access book the cost and revenue overruns of Olympic Games from Sydney 2000 to PyeongChang 2018 from eight years before the Games to Games-time are investigated to provide a base for future host cities.

The implementation of referenda in advance to an Olympic bid is common in Western democratic countries. In many cases, they have produced negative results, ending the aspiration of Olympic Games on the spot. Germany is no exception to this case. While recent research has predominantly investigated the possible reasons why past referenda have failed, the aim of this book is to evaluate the necessity of a referendum as a tool in the first place. Since a referendum is no formal requirement by the International Olympic Committee (IOC), its application is examined on an ethico-political level. Therefore, the advantages and disadvantages of a referendum in terms of any future German Olympic bid are analysed and discussed ¿ from a political, civil and German Olympic Sports Confederation (DOSB) perspective. Based on the findings, this work rejects the necessity of a referendum before a German Olympic bid, as the alignment of ethico-political considerations analysed does not seem to be sufficiently pronounced in the de jure and de facto implementation of this tool.