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A book that actually teaches you how to create growth in a product businessSolving Product is not a big idea book. It's a book entrepreneurs and product teams are using to drive real results in their organizations.The book helps them:Reveal the gaps in their business modelsClarify the challenges they're facingCarefully weigh alternative solutions for addressing blockers and driving new growthLearn from their prospects and customers with the right customer research techniquesLay out clear action plans to address the issuesMake their organizations more customer-centricIt's everything you need to know about growing a product from Idea to MaturitySolving Product is exhaustive. It contains actionable advice from hundreds of product leaders and customer research experts, and features over 25 case studies.No matter where you are in the product growth cycle-at the idea stage, at maturity, or somewhere in between-the book will help you find new growth.The book is used by thousands of organizations around the worldSolving Product is actively in use by product teams and entrepreneurs in:Startups: Entrepreneurs and early-stage teams are using the content to find their business opportunities, identify competitive advantages, validate their concepts, and iterate their early products' value until they find product/market fit.Scaleups: Growing startups are using the book to reduce friction, fine-tune their positioning, test acquisition channels, and expand into new markets.Mature Product Organizations: Established companies are using the overarching framework to identify their business' bottlenecks, the supporting content to make their organizations more customer-centric, and the various tools in the book to train and level-up their product teams.Accelerators & Incubators: From Canada to Lebanon, to the United-States and Singapore, accelerators and incubators have been structuring their programs around the content of the book, often even using the content to train the founders in their programs.A book you'll find yourself going back to, time and time againSolving Product is a different type of book.It's structured in a way so you can put it on your desk and thumb through it whenever you face a growth challenge in your organization.You can read it from beginning to end, or navigate to the section you need to drive new growth.You'll be going back to the content, time and time again. Solving Product is not a book you'll read once, then simply put away.

A short, practical guide showing you how to find the right market for your product or innovationThe market a startup chooses to pursue has a significant influence on its odds of finding success.Pick a strong market with customers that value the unique benefits of your product or innovation, and hypergrowth might follow. Pick the wrong market, and everything will feel like a slug...You'll have to fight for every call. Every meeting. Every demo. Every client. Your team won't be excited. And you'll have a hard time staying motivated...In spite of the importance of picking the right market, entrepreneurs spend little to no time thinking through their market strategy.Unsurprisingly, 73% of startups enter the wrong market, first.That's time they waste, runway they lose, and opportunities that are suddenly off the table.Deciding which customers to target should never be an afterthought.Learn to identify the right market for your innovation, every timeFind Your Market will show you how to:Flesh out the core value of your product or innovationIdentify promising market opportunities derived from the unique strengths of your technologyStrategically evaluate the most promising market opportunitiesGain conclusive evidence that a market is worth committing toMold your positioning and go-to-market strategies to get the growth engines goingEvaluate the market or customer fit on an on-going basisIdentify expansion market opportunities to keep the growth goingIt's everything you need to make great market selection decisions.Find Your Market was written for:Deep Tech or Frontier Entrepreneurs: Founding teams with unique technologies, ideas, or inventions that can be valuable to dozens of different types of users or organizations. The upside of each market opportunity may vary greatly.Solution-First Startups: Founders that may have already built a full product, or large parts of a product, and that are now looking for greater traction or early customers.Technology-push firms: Technology-push organizations like Technology Transfer Offices (TTOs) or Research Commercialization Offices tasked with the direct or indirect commercialization of inventions and research findings.