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Offering a student-friendly introduction to business research methods, this text covers all of the need to know basics in a clear and engaging manner. Research Methods is an ideal text for students of all levels coming to the subject for first time.

This is an ideal guide for students coming to the subject for the first time, or for those seeking a quick refresher. Key benefits:* Concise yet authoritative* Ideal as an introduction or revision guide* Includes answers to revision questions

Offering a student-friendly introduction to quantitative methods, this text covers all of the need to know basics in a clear and engaging manner. Quantitative Methods is an ideal text for students of all levels coming to the subject for first time.

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.