Bøger i PR In Practice serien

Develop your skills in the increasingly demanding public relations industry, by identifying the key functional areas of PR from the practitioner's point of view.

Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights.

Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

Apply best practice in PR and communication to local government or public services with this practical and accessible text covering the issues related to both internal and external communication.

Practical guide to the public affairs industry, explaining the methods used by practitioners and exploding some of the myths.

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition of Running a Public Relations Department aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity.

Risk Issues and Crisis Management in Public Relations defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.

Online Public Relations provides a practical guide to public relations and the Internet. Endorsed and supported by the Chartered Institute of Public Relations, the text covers up-to-date research and gives practical advice on every aspect of successful online public relations.

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

Creativity in Public Relations includes brain storming techniques, innovations in public relations and techniques for stimulating ideas. This book will help PR practitioners develop greater understanding of the creative process.

Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.

Explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability. This title looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity.