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Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeakeuphemism, jargon, gobbledygook or "e;bureaucratese,"e; and inflated languageshowing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is "e;to distort reality and corrupt thought."e;

In this 1959 classic, Louis Cheskin presents his insights into human motivation as expressed in purchasing decisions.