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This volume presents a report of the Tampa Conference on Applied Communication. It focuses on how, in the 21st century, the field of communication will respond to the challenge of becoming a discipline which makes a substantial contribution to the well-being of society.
This text presents an evaluation framework for assessing the impact of the new media on the health care system by juxtaposing characteristics of emerging information and communication technologies and health care objectives.
Discussing ethical concerns as they emerge in areas of the communication process, this book aims to cover the entire scope of the genre to include interpersonal, intercultural, organizational, small groups, and public speaking.
Offers various perspectives relating to the development, effectiveness, and implementation of interactive computing technology for health promotion - programs and interventions aimed at improving various health-related outcomes such as involvement in care, quality of life, adherence, disease management, healthy lifestyle, and more.
This text focuses on developments in theoretical approaches to verbal and non-verbal message production. The processes underlying the production of these behaviours are so complex as to defy a single unifying explanation. As such, the book amalgamates disparate treatments to provide an overview.
Feminists first voiced their outrage about discrimination against women in the health care system in the United States in the 1960s. This study asserts that there is still a lack of understanding, information and adequate diagnoses and treatment, and provides strategies for improvement.
This work presents a "process model" which seeks to define what public opinion is and how it can best be studied. This model then acts as a framework into which the findings of empirical research can be integrated, with psychological, political, and sociological aspects given equal significance.
This volume in the Applied Communication Series explores communication in black, white and biracial families. Topics covered include African-American child rearing, parent-child communication about racial derogation, and the influences of parents and peers on adolescents' self esteem.
Covering the field of language and communication, this text includes topics such as: the nature of language; modern linguistics; language and cognition; meaning; pragmatics and discourse; discourse and global organization; and sociolinguistics and communication.
This text explores public affairs journalism - a practice that lies at the core of the journalism profession. It goes beyond the journalistic instruction for reporting, presenting news and reflecting on why journalism works the way it does even though other options are available.
This introductory media sales text serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. It is organized into 15 chapters and features assignments and handout materials throughout.
Contains chapters that are intended for those who have already developed an assessment plan and identified key student learning outcomes, and who need more information on how to measure the outcomes both indirectly and directly.
Provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. This resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in various areas of the curriculum, and measuring those outcomes.
This volume brings together scholars from law and communication to discuss the theoretical and methodological approaches used in studying the First Amendment and general communication law issues. For scholars and students in mass communication and law.
First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1994. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1989. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.
First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company.
Should be a leading book on the First Amendment and mass media rights. Market will include faculty and grad students in journalism, mass comm, law, telecomm, comm studies, and criminal justice.
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